Since, let’s face it, this dismal economic news is on a lot of our minds (especially if we’re trying to start or run businesses), most of my links this week fall into that rough category. Here’s a little anti-panic tool kit for you. The sky is not actually falling and we are not all actually doomed to wandering a blackened landscape trying to keep from being eaten by Reavers.
Feels that way, but it’s not. So here’s to optimism:
- Tom Hoobyar is a smart guy who has run lots of businesses and has a very practical, no-nonsense approach to just about everything. (I found him through a terrific interview he did with Perry Marshall.) His post on a Dark and Stormy Night gives a little mindset-framing lesson on how to approach those “oh-shit” moments.
- Relationship Marketing Principles. It’s not just me who goes on about this relationship stuff; there are a few (very few, in my experience) “real” ad people who get it, too. James Hipkin is one of them. Check out his outlining of the principles of relationship marketing from the ad agency view. Very useful.
- Jane Chin’s Liberation Story. Clay Collins is running a series on folks who have successfully escaped day jobs and gone on to freer, more fulfilling lives. The whole series is great. I liked this story of a woman who found a way to thrive as an entrepreneur (with a new baby and a giant Bay Area mortgage, at that) by redefining her day job to be more ethical, more far-reaching, and defined to solve a problem that needed fixing.
- There’s no one better than Havi Brooks at taming the full-on freakout. She’s the ninja of nonagression, the contessa of calm, the diva of destuckification. She’s doing something called the Non-Sucky Yoga Month that involves packaging a yoga DVD that doesn’t make you want to shoot anyone, with a bunch of Havi add-ons to help you actually benefit from it instead of watching dust gather on your good intentions. I recently bought Havi’s similar program on the insane Dance of Shiva practice, so I can vouch that she has good stuff to offer.
- Michael Martine wrote a great Recession Post about how to keep your head when all around you the Marketing Reavers are trying to make you even more freaked out, in order to sell you crap you don’t need. I won’t tell you blogging is “recession proof,” but relationship and content marketing does provide a pretty good innoculation, and some highly useful tools for times of great general craziness.
- I wrote a post on Three Ways to Grow Your Community in an Economic Crisis for Copyblogger, to answer some questions folks had about just how bloggers and content marketers can use the current economic crappiness to benefit themselves and their readers.
- And last, I offer you this Late Night “Whoa” Moment, purely because it is weird and entertaining. In the words of Dr. Seuss, “these things are fun, and fun is good.”
Stay fun, stay sane, keep your head.
Flickr Creative Commons image by cloud nine.
Tamara Sellman says
Great image and great post. Loved the reference to reavers!
Optimism is everything. It’s what keeps people employed during buyouts, it’s what keeps people functioning when they lose loved ones, it’s what keeps businesses afloat when the numbers suck.
Keep up the great work! Tamara
The creative writers guide to mucking through the apocalypse
Tamara Sellmans last blog post..RE: ephemera from the writing life
Karen Swim says
Nice round-up of posts Sonia! Jane Chin is wonderful. I know her from her healthcare days (my old world) and not only is her story inspiring but she is a profound thinker who has such a passion for knowledge. I am so thankful for internet buds who provide balance from all the negative media.
Jane Chin says
Thank you for sharing my story, Sonia! You summarized it very well – “redefining her day job to be more ethical, more far-reaching, and defined to solve a problem that needed fixing” – perfect!
Since the publication of that story, I’m looking at a new way I can contribute to healthcare. This lets me build on what I’ve already created, and I get to meet nice people like Karen Swim.
Jane Chins last blog post..Week 37 Waiting for What May Never Come
Sonia Simone says
@Tamara, welcome to remarkable comm! Nice to have you here.
@Karen, cool, I didn’t realize you had a healthcare background.
Thanks for dropping by Jane! I found your story highly inspiring. Thanks for giving us such a great model.
I read this article solely because you made a Firefly reference in the first paragraph. (Best TV show EVER.) Now I’m checking out the links. Thanks for the great post!
Michelles last blog post..The Barenaked Archives: The Skeleton Key
Sonia Simone says
Firefly FTW! If I actually ever like a show, that is a guarantee it will sink.