Image by LittleGoldWoman
Here’s another collection of interesting and useful resources for you.
How to be Creative on Gaping Void. This is Hugh Macleod’s signature manifesto on creativity, risk, integrity, success and doing what you were put on this earth to do. The original posts are several years old, but he adds to it frequently. How to be Creative is required reading (and bookmarking, and re-reading) for anyone looking to expand their professional, personal and creative lives.
11 Top Secret Recipes for the Aspiring Copywriter Chef, a guest post by Dean Rieck on Copyblogger. I’m not sure about that chef metaphor, but this is a good list of 11 copywriting "recipes" that describe the points you need to touch in order to write persuasive copy. It starts with AIDA, a formula most of us have heard of, Attention, Interest, Desire, and call to Action. Reick then gives 10 variants, each of which can be useful in different situations. A nice reference for folks who want to write better Web pages, blogs, or sales material.
Are scrapers stealing your content? If your content has been ripped off by some jerk who’s passing it off as his own, you do have (some) recourse. This post walks you through filing an official DMCA complaint with the
scumbag dirtball scraper copyright infringer’s host.
When Seth Godin Isn’t Seth Godin. Do you follow Seth on Twitter? Actually, no you don’t–you follow someone who has borrowed his name and his photograph in order to post pointers to Seth’s blog. The actual Seth Godin has no connection with that person. This is an interesting little article on Problogger about the importance of registering your Web identity on all the major services, even if you don’t necessarily intend to use them.
The Starfish Story. Yes, this has been passed up and down the Web quite a lot. That doesn’t matter. What does matter is that the principle behind it will help you find the right customers and take the right actions. Do what you need to help one starfish at a time. Freaking out about the size of the beach doesn’t do anyone any good.
Tips for Joining the A-List by Robert Scoble. A fascinating (two-year old) post with tips for joining the blogging "A list." Not just for bloggers–there’s some good advice here on writing better headlines and getting yourself noticed, especially online.