Comments

  1. Brian Clark says:

    Nice post. Should be on Copyblogger.

    I think I may have to buy this blog and retire it. :-)

    Brian Clarks last blog post..How to Grow a Blog Post in 7 Easy Steps

  2. J.D. Meier says:

    Wicked writeup and I like your gusto.

    I’m a fan of lean, mean systems, as long as their adaptable vs. being overly adapted (and tough to flex for your ever evolving needs.)

    I like the fact you helped bridge the gap from nothing to the kitchen sink.

    J.D. Meiers last blog post..Use Stress to Be Your Best

  3. Sonia,
    Brill. I fell through the links like Alice in Wonderland. Going back in for more later. ;-)

    Janice Cartiers last blog post..David Bates, Diebenkorn, and My Window

  4. A very nice post about the use of autoresponders. In fact autoresponders are very often a overseen tool in marketing efforts of small or new business. But an autoresponder not just helps saving time in caring about the daily routine job, it also helps in growing the own business as well as the own opt-in list.

    Piedro Molineros last blog post..Generating Leads With Autoresponders

  5. Gary says:

    Could be a smart move Brian. I unsubscribed Copyblogger last week for this one in my no more than 10 RSS feeds.

    Of course, I keep Copyblogger bookmarked to reference all the great material there.

    Chers,
    Gary

  6. Karen Swim says:

    Sonia, yay!!! Congratulations on being named one of the Top 10 Blogs for writers! I’ll come back to comment on this post, but did not want to miss out on congratulating you before my meeting!

    Karen Swims last blog post..I’m Still Standing! I’m Still Strong!

  7. Woo hooo made the finals!!! Go Sonia !

    Janice Cartiers last blog post..David Bates, Diebenkorn, and My Window

  8. Sonia Simone says:

    How cool is that! I’ll get a post up & shake those pompoms.

    Thanks to everyone for your encouragement and support!

  9. Dave Navarro says:

    Sonia –

    “Coffee is for CLOSERS!” (Sorry, had to add to the Crankypants action.)

    I love how you’re building this blog. I’ve been using autoresponders for 5 years now, and you’re saying all the right things for those who are new to it.

    (PS – thanks for sending me that book, too. Will get to it soon, promise!)

  10. Sonia Simone says:

    Super smooch to you, Rockin’ Dave.

  11. Karen Swim says:

    See, I am a woman of my word! Great, smart advice and I love the pitch. When I first got started I researched and set up a shopping cart system, and wrote all the autoresponders. My real job was writing, I helped develop the content that was being sold, did the messaging and the shopping cart was supposed to be one of those 1-2-3 anyone can do it. It was a nightmare! So, your advice could literally save someone thousands of hours and dollars.

    Karen Swims last blog post..I’m Still Standing! I’m Still Strong!

  12. Ali says:

    I finished your series on writing a newsletter/autoresponder pretty recently, Sonia, and loved it! I’m not at the stage of having anything where an autoresponder would be appropriate — yet — but it’s something I’d very much like to have a go at in future.

    I was a bit dubious before I signed up for yours on quite what I’d get, or whether I’d just end up deleting the emails unread, but it’s a testament to your writing skill and the very useful information you impart that I read every single one. All the way through. I’ve even saved them so I can go back and read them again when I do get round to making my own autoresponder series…

    Looking forward to see what you come up with for the paid content!

  13. Chris says:

    Does anyone have a strong preference for a particular autoresponder (AR?)? I’m not asking to start one of those pointless feature comparisons, but simply to answer the question: “If I signup for a service tomorrow, which one will satisfy my 1-2 year AR needs without causing serious buyer’s remorse six months from now?” Looks like Sonia is using AWeber, so I’m curious why you selected it.

    Mail Chimp has some rocking features while AWeber is the big gorilla (sorry, couldn’t resist). Those are my only two candidates under consideration. We’ve officially vetoed 1ShoppingCart, GetResponse and just recently BigResponse after using all of them. The last one is an excellent product, but the billing and support issues have been a nightmare. And I don’t believe any free service is even worth considering.

    I’m particularly interested in how subscribers can be automatically moved between lists. For instance, click on a lick and the user is removed from List A and added to List B. The idea is to minimize duplicate or unwanted content. Not sure how well either AWeber or Mail Chimp support that kind of interaction.

    Perry has recommended AWeber in the past, but recently moved to InfusionSoft because of the complex things it allows. While InfusionSoft is a pretty great application, it’s also really expensive, has a cliff-like setup/learning curve and is completely unnecessary for almost all of us.

    Might be worth a separate post, Sonia?

    Chriss last blog post..Monthly deliveries committing perjury

  14. Joseph Manna says:

    @Chris — Thanks for your insight on this discussion. I’d like to chime in with respect to Infusionsoft and respond to your comments about our solution for entrepreneurs.

    MailChimp, Constant Contact, iContact, Blue Sky Factory and AWeber are fantastic tools for someone who is only looking for basic email marketing or newsletter management. They do it well and they have many impressive features.

    With respect to everything we offer — I admit it can be a bit overwhelming for most marketers. All the features we offer have been in response to exactly what our customers have requested. (Likewise, we’ve also declined a few, so it’s not too crazy.) Users can suggest new ideas on our new ideas portal at http://ideas.infusionsoft.com.

    We have been chipping away at the learning curve cliff with a Cat-Loader with our Fusebox. Our Fusebox is a self-service interactive portal where users can watch video tutorials, step-by-step guides, community support and the ability to submit cases privately to our support team. We’ve seen a significant increase in resolutions and customer satisfaction with our implementation. You can check it out at http://help.infusionsoft.com/.

    You’ve raised a good point of why our solution is great for people who need email marketing campaigns to intelligently turn off one campaign/follow-up sequence for another. We allow this so businesses could execute multi-threaded email follow-up sequences and minimize the issues around recipients being incorrectly placed in wrong sequences (e.g., customers being placed in prospective sequences).

    In addition, we’ve been listening to what customers and prospective have been telling us. Not everyone needs every aspect of the software. We offer three primary editions — Basic, Deluxe and Professional — which relate the number of features, capabilities and price. So far, the response has been very positive and there is still more attractive offers to watch for. ;-)

    Having all that said, I would argue that our software is very affordable when you fully implement it. We put our money where our mouth is and offer a Double Your Sales Guarantee (http://www.infusionsoft.com/guarantee) for new users so they can be assured that our solution works with the solid advice that we provide.

    I appreciate your comments and we’ll take this feedback and continue to grow and improve. Thanks for your insight, we appreciate it. :-)

    ~Joseph
    Community Manager for Infusionsoft
    @JoeManna & @Infusionsoft
    http://www.infusionblog.com/

  15. I love to read and i am trying to finish this program in time
    to be ready to finish my website with Jeff Crandel and Dale Morris my success coach but I lost my way. It refreshed the pressure at 4:o2 in the morning. by the way I love Opra. yours truly f.f.

  16. I have not used autoresponders but I think you convinced me to try it out, or to try out the course you are offering. Hmmm. (good, very good)
    .-= Issa | You Want To Be Rich´s last blog ..How to be Good in Sales =-.

  17. Jase says:

    Love your style. Smooth segue into the pitch too! Yep, I’m signing up to see what gives. Thanks.

  18. Elise says:

    Ok, I have a stupid question ….
    maybe I wasn’t concentrating enough when reading this but I’m completely new to this stuff. I’m trying to figure out how to get started with my website idea which will have a blog component plus eventually products to sell of mine and by affiliates.

    Anyway, I still don’t know what exactly an auto responder is?? Can someone please dumb it down for me?

  19. Ely Valendez says:

    Thanks for these great things you’ve been sharing in your site. I just bumped into this just an hour ago and I’m still here reading your posts. I signed up to your lessons too. I hope to get more from you.

    God bless. :-)

Trackbacks

  1. [...] About the Author: Sonia Simone is an Associate Editor of Copyblogger and the founder of Remarkable Communication. [...]

  2. [...] can afford to throw away all that good will and email deliverablity. You can’t. Any autoresponder or newsletter-style email (as opposed, of course, to email sent by one individual to one [...]

  3. [...] About the Author: Sonia Simone is an Associate Editor of Copyblogger and the founder of Remarkable Communication. [...]

  4. [...] About the Author: Sonia Simone is an Associate Editor of Copyblogger and the founder of Remarkable Communication. [...]

  5. [...] answer is to keep delivering compelling messages to our new audience, either using a blog, an email autoresponder, or [...]

  6. [...] With a great autoresponder series, you can write copy which is delivered in a sequence, regardless of when a prospect signs [...]

  7. [...] a rough first draft for your email autoresponder is a next action. Spending 20 minutes brainstorming ideas for cornerstone content (and putting them [...]

  8. [...] one of my very favorite spots for a recipe is the email newsletter. More specifically, it’s the email autoresponder, a tool that I now consider essential for every marketing project I work [...]

  9. [...] a rough first draft for your email autoresponder is a next action. Spending 20 minutes brainstorming ideas for cornerstone content (and putting them [...]

  10. [...] the utter freedom of anonymity, write some good cornerstone content. While you’re at it, get an email autoresponder up and running. Make your blog someplace worth going [...]

  11. [...] the utter freedom of anonymity, write some good cornerstone content. While you’re at it, get an email autoresponder up and running. Make your blog someplace worth going [...]

  12. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  13. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  14. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  15. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  16. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  17. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  18. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  19. [...] And the two best tools for that at the moment are probably a blog combined with an email autoresponder. [...]

  20. [...] of sending traffic right to a sales page, put them through a six- or seven-message autoresponder first. Give them enough information to build their trust and let them know you’re the best [...]

  21. [...] of sending traffic right to a sales page, put them through a six- or seven-message autoresponder first. Give them enough information to build their trust and let them know you’re the best [...]

  22. [...] is where an autoresponder can save you, and why I recommend scheduling content to be delivered on a consistent basis over the [...]

  23. [...] you’re creating blog posts, special reports, sales letters, a video script, email autoresponders, or whatever else, you can take your writing up a level just by applying some simple [...]