The always excellent Copyblogger posted an interesting meditation on who would miss your blog if it wasn’t there.
Writer Ryan Imel goes on to expand that question to four sound pieces of advice, not just about your blog but about anything you put out into the world, personal or professional.
- Target your audience,
- be unique,
- interact with your readers on a personal level, and
- create content that can’t be duplicated.
"If you follow these principles (notice, not steps—there is no proven formula; relationships don’t have those) you will be sure to see some results."
I especially like that last point. Rather than following a formula, you’re creating a conversation. It has give and take, it communicates respect, and it offers value.