I’m finding myself in a niche lately, which is nice but not necessarily where I want to be. I happen to be obsessed with marketing for small business at the moment—with helping nice, normal people figure out the great beautiful chaos that is the Web 2.0 world. That’s what’s keeping me up late and waking me up early. (That, and my utterly gorgeous two-year-old.) But there are so many other things that interest me, and that I want to talk about one of these days.
I found Anne Truit Zelenka’s blog on Copyblogger, and she struck me as an excellent model. Check out this post about the "back to school feeling." Now September is a traditional time for taking stock and making new beginnings (maybe just because we finally have some energy after a long hot summer), but I’m fascinated by how many subjects this post touches on. Food. Non-niche blogging. Meditation. Family. Oracle Applications Enterprise 2.0 consulting. Fall gardening. Musings on personal branding.
There are a lot of advantages to being a relentlessly focused niche blogger. The search engines will love you. Your readers won’t have to wade through anything that might not interest them. If you’re truly madly deeply in love with one small corner of reality, a focused blog to celebrate that is a wonderful thing. Don’t let me talk you out of it.
But blogs like Zelenka’s illustrate that you can do extremely well by refusing to settle comfortably into a niche. (Although note that a particular angle—cooking and eating—were interesting enough for her to spin them off into a side blog.)
I’ve been reading Seth Godin’s The Dip, which is more interesting than I first thought it would be. He advocates going full-on otaku about something and getting to be the best in the world at it.
I admire that, it’s terribly attractive. In other people. It’s not me, and it never will be. (Although I have my own little corners of reality that I am, in fact, working on becoming the best in the world at.) I dive deeply into something (or several somethings), then come to the surface and find new things to explore. A phenomenon sometimes known as "ooh, shiny."
Are you a single-pointed person or do you have a million different interests? Geek or dilettante? Woodpecker or butterfly?
Leave a comment, let me know.