Everyone should follow the golden rule, right? No, no, not the one that says "he who has the gold makes the rules." I'm talking about the golden rule we all grew up with. Treat others the way you would like to be treated. Do unto others as you would have them do unto you. Works for kindergarten and it works now, right? The key to wealth, … [Read more...]
Dumb Things Small Businesses Do #6: Ingratitude
So instead of the obligatory Thanksgiving post where we talk about gratitude (don't get me wrong, I think gratitude is awesome), I'm going to assume you know enough to stop for a second and remember how much amazing stuff is in your life. How many fantastic people, how much material abundance (even when it doesn’t feel that way), how much … [Read more...]
Relationship Marketing or Social Media?
I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...]
Relationship Marketing Series #4: Show Up
My much-loved friend Jon once told me he lives by three rules: Show Up, Pay Attention, Don't Lie. He says that even when things get pretty hairy, those three are simple enough to remember. Over the years, I've found them a handy combination, and they actually do cover about 98% of what you have to deal with. They work just as well in the work … [Read more...]