What do you want out of your writing and creative life in this coming year? You might want to improve your creative confidence, so you can consistently produce work you're proud of. You might want to develop your craft, so you can create polished work that delights readers. And you might want to strengthen good habits -- and loosen the … [Read more...]
Can Anything Remarkable Survive Your Approval Process?
When you're creating content for customers, it's smart to put it in front of a few people before you distribute it widely. But a common and serious pitfall in professional communications is letting everyone and her Aunt Mary look over materials, each feeling free to add a critique. The VP of marketing doesn't think it's sexy enough. The accountant … [Read more...]
