Websites are great. Except when they aren't. Way back in the day, when my son was just a toddler, I was stuck in a job that made me cranky and miserable. I had a weird skill set ("content marketing" wasn't a thing people really understood back then) and finding another office gig wasn't happening. So I made one of those decisions that seems … [Read more...]
3 signs your content is attracting the wrong audience
Real talk: In the early days of any content project, there's a certain amount of "throw all of it against the wall and see what sticks." You can do all the planning in the world. Planning is fantastic. But it isn't until you start publishing that you find out what works, what doesn't, and what needs a good tweak. This is where the "make money … [Read more...]
What’s the best time to start an email list or newsletter?
As you're assembling the pieces of your content marketing program, I've often heard the question, When's the right time to start an email list? And the answer is pretty much the same as the timing for planting a tree. The best time was 10 years ago. The second-best time is today. via GIPHY In fact, if you don't have anything in place at … [Read more...]
Not sure what your content should be about? This power trio will show you the way
Most sites fall into two categories: Sites that don't have enough content, and sites that have too much content. It might seem weird to think that a site can have "too much" content, but that can happen when the content you create doesn't focus on a clear business purpose. This post is all about finding that purpose, so your site never … [Read more...]