There are a lot of questions floating around about whether or not it's possible to apply methodical analysis to business uses of social media, including buzzword-rich realms like content strategy, permission marketing, social media marketing, online community, virtual reality, PR 2.0, and whatever the hipster term of the week might be. The diehard … [Read more...]
Social Media Workshop: Ranching Butterflies
By Sonia Simone There is one highly predictable aspect to social media. Your best results will come from the least predictable part. An interview with Seth Godin revealed all of the smart, sensible biz dev deals he cut to promote Squidoo, and how miserably they all failed. Smart deals with media companies and major magazines, with celebrities and … [Read more...]
The Ten Commandments of New Social Media
A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but … [Read more...]
Is Social Media Better for PR or for Marketing?
Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...]