By Sonia Simone The Ad Contrarian Bob Hoffman, who can always be counted on to spice things up, wrote a thought-provoking post for Copyblogger last week about the lack of real interactivity for the huge majority of Web users. Bob has long held that the idealistic social media model of a rich, layered conversation replacing traditional … [Read more...]
Monkeys and Bloggers and Tribes (oh, my!)
By Sonia Simone Have the past couple of days been driving you nuts (here and on some other blogs you might be following)? All this inside baseball from SOBCon--lots of us Twittering like crazy, mostly for the benefit of the other 130-odd bloggers who were there. The worst part is, most of us are so exhausted that our notes are terrible. … [Read more...]
How to Build Stronger Customer Relationships
By Sonia Simone For those who don't read Copyblogger, I have another post there this week on using conversation to create more remarkable connections with customers. Come by and say hi! … [Read more...]
Relationship Marketing or Social Media?
I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...]
