Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day! Our wonderful community of listeners shared three questions with me today. In this 29-minute episode, I talk about: How to, in Wayne Gretzky’s phrase, “skate to where … [Read more...]

Content strategist Sonia Thompson talks with me today about business clarity and the power (and pitfalls) of limitless opportunities. Whether I’m podcasting, tweeting, or writing a post for Copyblogger, I talk a lot about the combination of values and tactics. Financial success won’t make you feel amazing until you can create it while … [Read more...]

All-caps, all-me Twitter accounts! A fabulous police department Facebook page! It’s time for Things I Love / Things I Hate. This week I’m launching a new regular mini-series on things I think are awesome and … the other stuff. Let me know if you find it useful! I’ve found it’s often easier to see a principle when you … [Read more...]

Any time you can take a measurement in your business — any time you can look at something and get a number — the question arises: What number should I be aiming for? Business benchmarks and metrics are a complicated topic, and the answer to those questions is usually “It depends.” But what does it depend on? When I’m … [Read more...]