Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes. If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100. So who stopped to listen to him play … [Read more...]
The Nice Guy’s Guide to Authority
I'm a big fan of being a nice guy. (I'm using "guy" in a gender-neutral way here. Feel free to read it as "gy" if that floats your boat.) The kind of marketing I practice doesn't work too well for jerks. It relies on spending sustained quality time with your customers—and who wants to spend all that time with a jerk? But sometimes nice guys … [Read more...]
What Romance Novels Can Teach You About Copywriting
By Sonia Simone The latest Copyblogger post! It's been getting some very nice comments, which always makes me feel warm & fuzzy. http://www.copyblogger.com/romance-novels/ … [Read more...]
The Hidden Cost of Playing It Safe
By Sonia Simone A lot of us put significant energy into keeping it safe. We don't want to do anything that wouldn't be tasteful. We don't want to do anything that would get on anyone's nerves. And we truly, madly, deeply don't want to make any mistakes. If we get a complaint or some crabby feedback, we scurry back and "fix" what we … [Read more...]
- 1
- 2
- 3
- …
- 10
- Next Page »
