What's cooler than an authority website? There's a word that comes up a lot when people talk about strong, business-building content: Flagship. You can build flagship content, and you can even build out an entire flagship site. But you know what's even better than that? A mothership. What's a mothership website? A mothership is a … [Read more...]
Things to Do Before You Get Famous
Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes. If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100. So who stopped to listen to him play … [Read more...]
The Nice Guy’s Guide to Authority
I'm a big fan of being a nice guy. (I'm using "guy" in a gender-neutral way here. Feel free to read it as "gy" if that floats your boat.) The kind of marketing I practice doesn't work too well for jerks. It relies on spending sustained quality time with your customers—and who wants to spend all that time with a jerk? But sometimes nice guys … [Read more...]
What Romance Novels Can Teach You About Copywriting
By Sonia Simone The latest Copyblogger post! It's been getting some very nice comments, which always makes me feel warm & fuzzy. http://www.copyblogger.com/romance-novels/ … [Read more...]
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