Confessions of a Pink-haired Marketer: A Podcast with Sonia Simone

Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may have seen in my podcast a couple of weeks ago, my friend Julie Cairns’ documentary The Abundance Code has been premiering for free in the past week. (And I’m … [Read more...]

When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close to the … [Read more...]

Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had a bit of a dust-up on Copyblogger a few years back, and every once in awhile the topic comes back up again. The question: Who decides what kind of language is … [Read more...]

No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It’s called The Abundance Code, and it’s about folks who have worked through varying kinds of constraints and found a more fulfilling path. (Both financially and … [Read more...]