I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
Free journaling workshop: Make your own Portable Writer’s Studio™
What do you want out of your writing and creative life in this coming year? You might want to improve your creative confidence, so you can consistently produce work you're proud of. You might want to develop your craft, so you can create polished work that delights readers. And you might want to strengthen good habits -- and loosen the … [Read more...]
Creative confidence, meaningful work, and the world’s least sexy skill set
You might have seen advice in the past (possibly from me) that habits are the key to making good things happen in your work. (Also your life, your relationships, your health. It turns out that habits are the key to nearly everything.) Good habits, even if they're small, tend to roll up into significant progress. And bad habits ... well, we … [Read more...]
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...]
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