By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so fuzzy. I call it Papa Bear because it's the model that makes the most sense for gigantic organizations, but it can also be an important … [Read more...] about The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
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Why Mom Was Right About Success
By Sonia Simone Let's face it, moms know everything. (Of course, now that I have a child, I realize how pitifully incorrect this is. Never mind.) Mom had it right on the big stuff, anyway. And she had it right because she loved you, and love is smarter than anything. So as a last-minute mother's day present, here are 6 (ok, 5) mom-approved … [Read more...] about Why Mom Was Right About Success
SOBCon Update: Saturday
By Sonia Simone My head is so overstuffed with ideas that I couldn't possibly write them all down, but here are some selected scribbles from today's workshops. I've got notes for about five years of blog posts. Brian Clark: A lot of the keys to good blogging are the keys to good business. What used to work won't be tolerated any more. Thinking … [Read more...] about SOBCon Update: Saturday
The Hidden Cost of Playing It Safe
By Sonia Simone A lot of us put significant energy into keeping it safe. We don't want to do anything that wouldn't be tasteful. We don't want to do anything that would get on anyone's nerves. And we truly, madly, deeply don't want to make any mistakes. If we get a complaint or some crabby feedback, we scurry back and "fix" what we … [Read more...] about The Hidden Cost of Playing It Safe