Copyblogger's co-founder Sonia Simone
Specializing in conversion-oriented content marketing
Sonia Simone is chief content officer and a founding partner of Copyblogger Media, a software and education business built on the strength of content marketing.
For more than 15 years, Sonia has designed and implemented advanced content strategy that drives meaningful business results. She's also known as one of the best writers out there for creating relationship-building content — the kind that leads to real, sustainable revenue.
Take advantage of Sonia's expertise to bring your site the polish, authority, and strategic focus that Copyblogger has enjoyed for nearly a decade.
“Sonia is one of the best writers in the content marketing space, period. Her unique mix of expertise, sass, and empathy clearly demonstrate how a distinctive voice can lead to content that resonates with the right people.” - Copyblogger founder and CEO Brian ClarkBrian Clark
Updated: I'm available to begin new client projects starting in early July. If you'd like to discuss a possible project, let me know a few details about your goals at the link below, and we'll get time on the calendar for a quick chat!
Let's get your content to pull its weight
Most content marketing doesn't really qualify as marketing at all. Too much content is fluffy, lacks direction, and fails to focus on measurable business goals.
- If your website doesn't convey the badass that you truly are,
- If you've been settling for "good enough" for too long, and your site is starting to make you cringe, or ...
- If your copy, conversion, and content strategy feel like they need to work more tightly together ...
We should talk.
Content strategy isn't a "nice-to-have"
Effective content strategy will take interested prospects and sustain their attention until they become loyal (maybe even fanatic) customers.
And along the way, it bolsters your authority and credibility like very little else can — with influencers in your industry, with the media, and with search engines.
A smart content strategist understands the sales cycle throughout all the stages of buyer awareness, and delivers the right content at the right time.
That means you don't push the prospect beyond what they're ready for — but you do nurture and educate them and make it easy for them to decide to buy.
Content-focused conversion helps you get the best business outcomes from your entire audience, not just the 2-3% who are ready to buy today. It also primes your customers to direct lots of repeat and referral business to you.
I still have important responsibilities at Copyblogger Media.
So I've packaged my availability into tightly focused offerings that will get you results — without taking a ton of your time.
The Content Strategy Makeover
Refresh and revitalize your content
If your website or your content strategy feel stalled out or ineffective, this package will get your content working hard to meet your business goals. The package includes:
- A comprehensive audit of your current content strategy
- An in-depth report outlining specific implementation steps you can start working on right away
- Updates focusing on making a great first impression on your site<.i>
- Reworking and refreshing key contact points like your professional bio and your About page
- A deep massage of a key piece of content on your site to get your business goals accomplished
- (Limited time) 3 "Call a Friend" sessions to untangle business problems and get you moving again
This is a great choice if you're changing directions with your site, or if your site isn't effectively communicating your business priorities.
I can typically get you onto my calendar to begin work about 30-45 days from our start date.
The "Great First Impressions" Site Review
Let's pick some of that low-hanging fruit. This budget-friendly site audit will reveal your quickest opportunities for improvement, with a focus on making a fantastic first impression on your prospects and leads.
I'll take a close look at your site and content strategy, and deliver a video report (with transcription) that highlights exactly where to put your time and budget for the best payoff.
Current availability for this service is good, and I can typically complete your review within 2-3 weeks. Once you book the review, I'll get back to you and give you a more precise turnaround time.
Click here to book your review (No application required.)
Deeper Transformation (very limited availability)
If you're ready for a more powerful transformation in your web presence, I have a few spots available for a deep review and refreshment of your site copy.
This is the perfect solution for a founder who's looking to be taken seriously as a thought leader, and needs a web presence that lets their authority shine.
Because I must set aside a significant block of time for this service, spaces are extremely limited. This package is not suitable for businesses that are just starting out — it's intended for profitable companies whose message needs to reflect their strength and maturity.
I have 2 more slots available for this service in 2019.
The 2-Day Win
Just want to grab a couple of days on my calendar to work on something together? Let's do it. We'll find any "authority leaks," make sure your strategy is sharp, and refine or create powerful material.
This package (and its cousin, the 3-Day Win) are great if you want to work on a focused project like a funnel or improving an existing sales sequence.
We can take that time to work with your team, or I can work on your site myself — you and I can decide together what will work best for your needs.
On-site options are available, depending on timing, and are subject to additional fees for travel costs.
Spaces for this service are limited, but at the moment I can normally get you onto my calendar within 30-45 days.
15+ years of experience in business-building content
I've spent the last 10 years developing business-boosting content for Copyblogger, one of the most respected names on the web for content marketing strategy.
Before that, I spent 5 years with a luxury travel brand, directing content that resulted in millions of dollars in referral and retention business.
A proven, audience-focused process
I'll use the same proven process and content structures for your site that we use at Copyblogger for content that drives business results.
You can have me create your content, or I can direct your team — it's completely up to you.
Documented strategy for business results
Content marketing makes a lot of big promises. But "fluffy" content that lacks strategy will always frustrate you.
We'll work to make sure your content strategy supports your mosts important business goals, for the short- and long-term health of your business.
Get started with a "Great First Impressions" site review
Get a fast start on improving your site with a detailed review of your copy and content strategy. The review includes a 30-minute private consultation on my findings and recommended next steps.Book an in-depth website review
Video (with transcription) detailing the areas for fastest improvement
30-minute post-review consultation (via Skype or Zoom) to discuss findings and advise on next steps.
No cookie-cutter processes — the review focuses on what you identify as the most important goals for the site.
2 focused days to spend as you wish. We can work on content strategy, conversion issues, authority strategies, or other needs you may have.
Or you can bring me in to teach your team how to create copy and content like a founder.
On-site options are available for most regions (additional travel costs will apply)