So … in August, after many dogless years, my family adopted a nine-week-old pug puppy.
See photographic evidence of cuteness above. 🙂
Now, I’m the kind of person who goes through serial obsessions. (Fellow Scanners, I see you.)
And right now, you guessed it, I’m obsessed with puppy training.
Specifically in what’s known as positive reinforcement training. This is the practice, well supported by research, of training a dog (or a horse, or cat, or potbelly pig … whatever you’ve got) by reinforcing the behavior you want and avoiding reinforcement of behaviors you don’t want.
Once you start learning about positive reinforcement, you see it everywhere. In fact, the idea of creating self-reinforcing content — content that’s inherently rewarding to your audience — is one of my core content strategies.
A few years ago, I met a remarkable dog trainer and agility champion named Susan Garrett. Susan doesn’t just use positive reinforcement to train her dogs, she uses it in every aspect of her business and her life.
Now, it’s a little-known fact that Brian Clark finds my “cookie content” post kind of creepy. He gets the concept (he’s a dog lover with two adorable pooches at home), but he thinks the statement “treat your readers like dogs” is a bit much.
I beg to differ. 😀
So rather than trying to swim against my obsessions, I’m giving way, and will be writing a “Treat Your Business Like a Friendly Puppy” series here on Remarkable Communication.
I’ll be talking about topics like:
- Fun and easy action steps you can take to move forward on your business when you don’t feel like it
- How positive reinforcement can permanently change your brain for the better
- The difference between emotional and intellectual confidence — and why one is helpful and the other can be destructive
- How to use ”push, stick, and drop” — when success doesn’t happen in a straight line
- Smelly sardine tips for creating a more engaging website
- Why creativity can be like a naughty puppy — and how to get it to come when it’s called
This is a preliminary list, so more topics will probably get added as we go …
If you want to get the series, go ahead and drop your email address in the box below. The series posts will come out on Thursdays, starting on September 14. You’ll also kick off with a bonus email mini-course on setting yourself up for more freedom — both emotional and financial.
Looking forward to talking more soon!