Apparently some interesting events at Thirty Day Challenge over the weekend. The 30DC is a well-publicized free Internet marketing training program run by an Australian marketer named Ed Dale, and from what I've seen of it, it does provide sound methodology and solid advice on Web 2.0 marketing strategy. But as every educator knows, there's a gap … [Read more...]
Write your own dictionary
I've been working lately on a marketing dictionary. Ok, I've written two definitions so far. But as I run across marketing terms that are a little jargon-y to normal people (that is, those of us who aren't marketing geeks), I go ahead and create a new one. Creating a resource like this is one way to create marketing that gives value before you get … [Read more...]
There are no magic beans
I got a sales letter recently from a guy who sells marketing eBooks and seminars. The last email I got from him (before I unsubscribed) promised a MAGIC HYPNOTIC TOOL that would put prospects into a literal trance and get them to buy stuff. Any time you see a message like this, your crap detector should ring like crazy. You don’t want customers … [Read more...]
What are you communicating?
My local chamber of commerce has a good reputation among businesspeople, and I thought it might be a good idea to join. I'm a terrible networker who gets a little queasy at the thought of actually delivering an elevator pitch, but I do find that sometimes I drift into conversations and find the person I'm talking with can use exactly the services I … [Read more...]
