I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...]
Why it’s so hard to sell stuff right now — and 3 ideas on what to do about it
You may have noticed that we're living in stressful times. Nearly 60% of U.S. citizens say that this is the "lowest point in our nation’s history that they can remember." That doesn't just affect one country, and it's showing up across the political spectrum. Everywhere we look, there's a lot of uncertainty about important things, which … [Read more...]
Do You Have to be a Soulless Shitweasel to be a Good Salesperson?
OK, spoiler alert, No. :) But we do see it all around. High-pressure, creepy folks who insinuate their way into our attention, and then tell lies and half-truths to sell their stuff. It's particularly prevalent in what I do for a living, which is teaching people about marketing and business. But by no means is the creepiness confined to that … [Read more...]
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