As you're assembling the pieces of your content marketing program, I've often heard the question, When's the right time to start an email list? And the answer is pretty much the same as the timing for planting a tree. The best time was 10 years ago. The second-best time is today. via GIPHY In fact, if you don't have anything in place at … [Read more...]
The real difference between scuzzy and cool copywriting
I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...]
Why it’s so hard to sell stuff right now — and 3 ideas on what to do about it
You may have noticed that we're living in stressful times. Nearly 60% of U.S. citizens say that this is the "lowest point in our nation’s history that they can remember." That doesn't just affect one country, and it's showing up across the political spectrum. Everywhere we look, there's a lot of uncertainty about important things, which … [Read more...]
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