There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...]
Gripping your reader
I found an excellent new blog today, skelliewag.com (Oops, sorry, it's skelliewag.org.) I liked this post on creating gripping content and design, but everything I've clicked on has been good. She gives specifics on what to do, links to solid examples, and provides direction for how to fix stuff that isn't working. I'll be reading skelliewag … [Read more...]
Tending your Web presence garden
Flickr Creative Commons image by Sukanto_Debnath "The greatest fertilizer is the shadow of the gardener." I've been a passionate gardener for many years. I heard that quote a long time ago, and it's the mantra I live by for my garden. The more attention I put into it, the better results I get. It's not a question of hovering--the seeds germinate … [Read more...]
How to tell a story
Stories lie at the core of human nature. They're as important to our humanity as language and opposable thumbs. Storytelling doesn't belong to an exclusive group of novelists and screenwriters. We all tell stories, but some of them work better than others. Persuasive stories have a long history. In the 70s, soap operas emphasizing family … [Read more...]
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