The venerable and always useful Problogger is celebrating its third birthday with a great promotion. They're giving away lots of cool stuff, including a detailed copy makeover (up to 1,200 words) from me. Click here to learn more about the linkbait boot camp prize. Whether you're the lucky Problogger winner or you want to schedule a boot camp on … [Read more...]
No more broccoli ice cream
There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...]
Gripping your reader
I found an excellent new blog today, skelliewag.com (Oops, sorry, it's skelliewag.org.) I liked this post on creating gripping content and design, but everything I've clicked on has been good. She gives specifics on what to do, links to solid examples, and provides direction for how to fix stuff that isn't working. I'll be reading skelliewag … [Read more...]
Tending your Web presence garden
Flickr Creative Commons image by Sukanto_Debnath "The greatest fertilizer is the shadow of the gardener." I've been a passionate gardener for many years. I heard that quote a long time ago, and it's the mantra I live by for my garden. The more attention I put into it, the better results I get. It's not a question of hovering--the seeds germinate … [Read more...]
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