Even though (with any luck) you're marketing to lots and lots of people, no one wants to be a faceless speck in a crowd. Maybe it's a result of the industrial age. Yes, we like to be in tribes, but tribes are small, intimate things. A tribe might be 8 people or 80, but it's not 80,000. The greater the scale we have to deal with in our jobs, our … [Read more...]
Email Marketing: How Not to Be a Dirty Rotten Spammer
Do you remember when you were a kid and crossed the street without looking? Remember how mad your mom got? Even if you were within your legal rights and crossing in a crosswalk, it just takes one oncoming car that doesn't see you and you're flatter than Wile E. Coyote. The "official" definition of spam is unsolicited bulk email with a commercial … [Read more...]
The Toddler’s Guide to Salesmanship
They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love 'em and want to take care of them. I've learned a lot about effective persuasive communication from my three-year-old. And it only makes sense. Toddlers are too small to do much, and lack their own credit cards, but they need the same food, shelter, … [Read more...]
The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends easily, and he always has a lot to say. He can be awfully cute—even adorable, if you do it right. So I hope you'll forgive him for not … [Read more...]
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