Real talk: In the early days of any content project, there's a certain amount of "throw all of it against the wall and see what sticks." You can do all the planning in the world. Planning is fantastic. But it isn't until you start publishing that you find out what works, what doesn't, and what needs a good tweak. This is where the "make money … [Read more...]
The real difference between scuzzy and cool copywriting
I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...]
Going from “Sometimes I Write” to “I Am a Writer” (New Workshop)
When I was in college, a lot of smart people thought that our society was becoming "post-literate" -- that the written word wasn't going to matter much any more. I didn't buy it, because even then (and, my friends, those were the internet dinosaur days) I could see how much the web relied on writing. There's so much advice out there for … [Read more...]
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