When I was in college, a lot of smart people thought that our society was becoming "post-literate" -- that the written word wasn't going to matter much any more. I didn't buy it, because even then (and, my friends, those were the internet dinosaur days) I could see how much the web relied on writing. There's so much advice out there for … [Read more...]
How To Write For Regular Readers
Yes, it’s a guest post! My friend and all-around wise dude Charlie Gilkey graciously offered me this guest post as a way to rouse Remarkable Communication gently from its slumber. This is the second part of the How To Blog Like Shakespeare series from Charlie Gilkey. Check out How To Write For New Readers if you missed Part 1. Regular readers are … [Read more...]
What’s Your Tribe’s Secret Language?
I picked up a couple of Nancy Mitford novels while I was on vacation in Taos a few weeks ago. Mitford wrote acidly funny, impeccably observed novels about her own background, which was as a child of the minor aristocracy growing up in Great Britain between the world wars. It’s probably a bad idea for me to read any of the Mitfords (there were six … [Read more...]
Objection Blaster #4: Why You?
You know what makes selling really annoying? When people don’t buy. Man, is that irritating. Those pesky customers have reasons they’re not buying from you today, and salespeople call these reasons “objections.” This is post four in a series talking about what, as copywriters, we’re going to do to blast those objections into zillions of harmless … [Read more...]
- 1
- 2
- 3
- …
- 10
- Next Page »
