I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
The secret to a great writing career … isn’t a secret
I've been a working writer for a few decades now. And in the past 10 years or so, I've had the additional privilege of being able to teach commercial writers how to get better gigs, and how do a better job with them. As I look around at advice given to aspiring copywriters, there's a weird piece of advice that I see all the time. Success as a … [Read more...]
Going from “Sometimes I Write” to “I Am a Writer” (New Workshop)
When I was in college, a lot of smart people thought that our society was becoming "post-literate" -- that the written word wasn't going to matter much any more. I didn't buy it, because even then (and, my friends, those were the internet dinosaur days) I could see how much the web relied on writing. There's so much advice out there for … [Read more...]
How To Write For Regular Readers
Yes, it’s a guest post! My friend and all-around wise dude Charlie Gilkey graciously offered me this guest post as a way to rouse Remarkable Communication gently from its slumber. This is the second part of the How To Blog Like Shakespeare series from Charlie Gilkey. Check out How To Write For New Readers if you missed Part 1. Regular readers are … [Read more...]
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