I recently overheard a marketer asking the question, How should I be leveraging coronavirus in my marketing? Now, before we start a chorus of "This is why we can't have nice things," I want to clarify that I actually have no problem with this question. It's not asking questions that's usually the problem -- it's the failure to ask before … [Read more...]
Unlock the Secret Art of SEO
SEO (search engine optimization) has a reputation as some kind of mystical black art, with all kinds of arcane divinations needed to placate the great and mysterious Google. Some folks believe that you need to pay giant dollars to a specialized wizard consultant to burn the right kind of incense and play the right kind of games that will put you on … [Read more...]
Why Mom Was Right About Success
By Sonia Simone Let's face it, moms know everything. (Of course, now that I have a child, I realize how pitifully incorrect this is. Never mind.) Mom had it right on the big stuff, anyway. And she had it right because she loved you, and love is smarter than anything. So as a last-minute mother's day present, here are 6 (ok, 5) mom-approved … [Read more...]
Is Your Tactic Remarkable, or Just a Gimmick?
Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...]