Real talk: In the early days of any content project, there's a certain amount of "throw all of it against the wall and see what sticks." You can do all the planning in the world. Planning is fantastic. But it isn't until you start publishing that you find out what works, what doesn't, and what needs a good tweak. This is where the "make money … [Read more...]
What’s the best time to start an email list or newsletter?
As you're assembling the pieces of your content marketing program, I've often heard the question, When's the right time to start an email list? And the answer is pretty much the same as the timing for planting a tree. The best time was 10 years ago. The second-best time is today. via GIPHY In fact, if you don't have anything in place at … [Read more...]
Not sure what your content should be about? This power trio will show you the way
Most sites fall into two categories: Sites that don't have enough content, and sites that have too much content. It might seem weird to think that a site can have "too much" content, but that can happen when the content you create doesn't focus on a clear business purpose. This post is all about finding that purpose, so your site never … [Read more...]
Is your business wearing a brand mullet?
I came across a great little business the other day, with a service I needed, at the right price point. But we almost went off the rails before we began, because they were wearing what I'm calling a brand mullet. Want to know what that is, and why it might be sabotaging your results? Make sure you're on my list to get The Fierce, my weekly … [Read more...]
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