I recently overheard a marketer asking the question, How should I be leveraging coronavirus in my marketing? Now, before we start a chorus of "This is why we can't have nice things," I want to clarify that I actually have no problem with this question. It's not asking questions that's usually the problem -- it's the failure to ask before … [Read more...]
What’s new at Remarkable Communication for 2020
I haven't posted much lately, so I wanted to give you a quick update on all things Remarkable! Life after Copyblogger I think most (but not all) of you know that last year, I sold my interest in Copyblogger Media. It was hard to say good bye. Copyblogger was the core of my professional identity for about ten years. And it's still a little … [Read more...]
Why is it so hard to make time for creativity?
I think most of us are pretty connected to the idea that a full life includes creativity. We're meant to draw, paint, sing, dance, and tell stories. Virtually all little kids do these things. And then we "grow out" of them. And that's sad. I spend tons of time with creative people. I also spend time with people who feel they aren't creative … [Read more...]
The real difference between scuzzy and cool copywriting
I've been thinking for (literally) years now about the elements that make the difference between "ugh" pushy copywriting and the kind of copywriting that makes you actually like the company that puts it out. For the same kind of product or service, one company will create copy that makes me want to run a million miles away. And another … [Read more...]
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