It frustrates me when people use expressions like, "It's just business" to justify gross behavior. Because business problems are pretty much all "human being problems." (Business being made up of people, and all.) In tomorrow's issue of The Fierce, I'm going to look at one of the Great Big Drivers of human behavior. Much like fire, … [Read more...]
3 signs your content is attracting the wrong audience
Real talk: In the early days of any content project, there's a certain amount of "throw all of it against the wall and see what sticks." You can do all the planning in the world. Planning is fantastic. But it isn't until you start publishing that you find out what works, what doesn't, and what needs a good tweak. This is where the "make money … [Read more...]
What’s the best time to start an email list or newsletter?
As you're assembling the pieces of your content marketing program, I've often heard the question, When's the right time to start an email list? And the answer is pretty much the same as the timing for planting a tree. The best time was 10 years ago. The second-best time is today. via GIPHY In fact, if you don't have anything in place … [Read more...]
Kick off a summer of content strategy with this power trio
Today is the first day of summer in the Northern Hemisphere, which means it's time to kick off our Summer of Strategy. I'll be sending tips, food for thought, and easy wins to my subscribers for 104 days, starting today. (If you aren't already getting email from me, you can do that by dropping your info in the box at the bottom of this … [Read more...]
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