13 years ago, my little boy went to his first easter egg hunt. Racing around to pick up cheap plastic toys filled with gross candy was his idea of a wonderful time, and he enjoyed himself thoroughly. As usual, I discovered myself painfully out of the mainstream. While everyone else’s parents seemed mainly to be there to make sure their kid … [Read more...]
Beatrix Kiddo’s Guide to Making It Happen
Did you happen to see Kill Bill? Quentin Tarantino, in his infinite wisdom, swirled two good and completely incompatible movies together to create a pair of interesting but confused train wrecks. I happen to like the slow-moving parts, because I'm weird. People hacking each other up with swords bores me, but I really like long conversations where … [Read more...]
Happy Birthday To Me
Please join me in wishing Remarkable Communication a happy birthday! I started the blog exactly a year ago, on August 11, 2007. You'll get a real post later this week, but today I hope you'll indulge me as I look back over the year. I'm not one whose blog rocketed out of the ground--I've build traffic slowly and steadily, and I'm just now … [Read more...]
Relationship Marketing Series #6, Connect With One Person
Even though (with any luck) you're marketing to lots and lots of people, no one wants to be a faceless speck in a crowd. Maybe it's a result of the industrial age. Yes, we like to be in tribes, but tribes are small, intimate things. A tribe might be 8 people or 80, but it's not 80,000. The greater the scale we have to deal with in our jobs, our … [Read more...]
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