Comments on: Objection Blaster Series #2: The Zen of Selling

By: Brad West

Brad West — Thu, 29 Oct 2009 07:29:55 +0000

Hi Sonia,
Great site glad I fond it, The art of selling yes always a huge subject. From my experience it is basic but complex at the same time. The venue narrows down the target. If you are in a brick and mortar situation you defiantly have more control that being on the internet. Both have a basic thing in common Filling a need or creating the illusion there is a need to fill. Ether way people have a problem or desire that needs to be filled, that is a sale.

Thanks for the great post,
Brad West ~ onomoney
Brad West´s last blog ..Hypnotic Conversation Totally Rules

By: Sprachreisen Suedamerika

Sprachreisen Suedamerika — Fri, 10 Jul 2009 14:22:23 +0000

“The FAQ is a misnamed creature. It really should be FRO–frequently raised objections.”

On one of my sites I ask visitors to order their free catalogue and to see this as an investment in their education. They have the choice of “Yes, please send me the calatlogue” and “No, I don’t want to invest into my future” which leads to a FAQ with the first question already handling the objection asking “What is the reason why you didn’t order the calatlogue today”. The visitor can enter some text into a survey field which is sent to me and I can add the Q&A for this to the FAQ later. Directly under each Q&A in the FAQ I have an other order link (which quite often converts).

By: The #1 Conversion Killer in Your Copy (And How to Beat It) — Copyblogger

The #1 Conversion Killer in Your Copy (And How to Beat It) — Copyblogger — Fri, 29 May 2009 12:40:14 +0000

[...] the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. [...]

By: How to Use Content to Find Customers — Copyblogger

How to Use Content to Find Customers — Copyblogger — Thu, 30 Apr 2009 14:25:46 +0000

[...] the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. [...]

By: Objection Blaster #4: Why You? | Remarkable Communication

Objection Blaster #4: Why You? | Remarkable Communication — Mon, 27 Apr 2009 20:52:43 +0000

[...] #2: Yeah, Right (Zen Selling and How to Use FAQs) [...]

By: 49 Creative Ways You Can Profit From Content Marketing — Copyblogger

49 Creative Ways You Can Profit From Content Marketing — Copyblogger — Wed, 22 Apr 2009 14:40:22 +0000

[...] About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. [...]

By: The Three Essentials of Breakthrough Content Marketing — Copyblogger

The Three Essentials of Breakthrough Content Marketing — Copyblogger — Wed, 22 Apr 2009 14:29:51 +0000

[...] About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. [...]

By: Why Long Copy Will Never Die — Copyblogger

Why Long Copy Will Never Die — Copyblogger — Mon, 06 Apr 2009 15:13:17 +0000

[...] longer) than the lengthy pages created by more traditional copywriters. It does all the same work—answering the most frequently-raised objections, building rapport, presenting benefits, building [...]

By: Usable Words Blog — Objection! Part 1: Why you shouldn’t always answer objections

Thu, 12 Feb 2009 00:48:27 +0000

[...] people have that prevent them from buying what you’re selling. According to marketing guru Sonia Simone, “FAQs” should really be called “FROs” – Frequently Raised [...]

By: Ulki

Ulki — Mon, 12 Jan 2009 14:52:43 +0000

FRO is the way to go!