Comments on: What Makes Marketing Hard?

By: aj

aj — Sat, 09 Jan 2010 07:38:57 +0000

Sonia…whereas there are plenty of info on internet marketing, I do not see any articles/books that clearly document costs involved setting up email marketing, PPC campaign, and affiliate network. Info with this regards would be appreciated.

By: Phil

Phil — Mon, 21 Dec 2009 16:49:58 +0000

The hardest part of marketing, for me, is that making stuff is a lot more fun than selling the stuff I make. Trying to compromise with myself by making marketing stuff.

By: 10 Things to Be Grateful For | Marketing To The Herd Mind

10 Things to Be Grateful For | Marketing To The Herd Mind — Mon, 07 Dec 2009 13:24:18 +0000

[...] About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication. [...]

By: jane bakerson

jane bakerson — Wed, 02 Dec 2009 23:42:37 +0000

Most difficult marketing challenge: having two primary customers rather than one: Buyers and Sellers and trying to make the site and message compelling to both.
jane bakerson´s last blog ..Are brokers in Central America playing hard-to-get with their listings?

By: Sonia Simone

Sonia Simone — Thu, 19 Nov 2009 20:18:40 +0000

@Sandy, ah ha ha, I completely love the Mikey reference. Thanks so much. Sorry to hear about the apocalyptic year. There’s a lot of that going around.

@Genevieve, that’s really good to hear, because it maps very much onto my plan. Mostly audio, recorded in advance so we’re sure of the quality. But there will also be some Q&A calls, because I’ve found those very helpful in Teaching Sells, for example. Video is fun & interesting but takes a lot longer (for me, anyway), so if there’s any, it will be a light seasoning rather than the main dish.

@Stan, always so nice to hear from you!

By: Stan Lenssen

Stan Lenssen — Thu, 19 Nov 2009 10:55:54 +0000

Hi Sonia,
From your articles I am learning that marketing can be fun and honest. Thank you. I also truly like your style of writing. It’s compelling, enthousiastic. It really resonates with me. (while my native language is Dutch)
You have won me. Can’t wait to join the course.
Stan Lenssen´s last blog ..Hoe je gouden ideeën kunt vangen

By: Genevieve

Genevieve — Thu, 19 Nov 2009 04:48:06 +0000

I can’t wait to join, Sonia. If your content is anything like what you offered in Marketing for Nice People, I’m sold. And I’m with Naomi, making the course edible would be a major selling point.

I imagine whatever you want to share will be useful to me, so I’ll just put my two cents in on format – high quality audio please please please, no or little video, and text is lovely.

So excited!

By: Sandy Lipten

Sandy Lipten — Wed, 18 Nov 2009 22:42:02 +0000

Sonia, I just want to give you an “atta girl” as you work hard to release this new product. I just realized that I’m actually looking forward to it, and this surprised me — it seems you are the one person I would actually pay to take a marketing course from. That Life cereal commercial where the boys want to have Mikey try it, because he hates everything? I’m the Mikey of marketing course consumption, an old broad (well, I feel old sometimes at 52) who isn’t easily impressed, but your articles never fail to make me re-think something, get inspired, or both. Yours is quite a talent, dear, and I can’t wait to see if I can afford the course during this apocalyptic year for my 14-year-old, formerly thriving business.

By: Stephen @ Fatboy Bean Bags

Stephen @ Fatboy Bean Bags — Mon, 09 Nov 2009 15:53:18 +0000

I have a bunch of clients who want me to do marketing for them. It doesnt intimidate me at all as I find myself being far more creative with other peoples products than my own.
In the last 3 months I have become involved in a JV with a guy where we split the profits 50:50 However because I have a real interest in getting this to work I find myself taking less risks.

By: Dick Carlson

Dick Carlson — Mon, 09 Nov 2009 03:25:12 +0000

Hardest thing about marketing (for myself) is that I’ve been doing this stuff for so long I find it almost impossible to write for someone just coming into the discipline. Like any expert, I’m so immersed in the knowledge that I can’t connect with my “inner beginner”.

So I go in fits and starts, and have a heck of a time actually being able to settle into the right voice for my audience. The personas that I design keep changing, the demographics shift, and the business drivers are all wobbly.

But other than that, everything’s peachy. I can do this stuff for other people in my sleep.
Dick Carlson´s last blog ..No, I’m Not A “Coach” — And You Shouldn’t Be, Either