I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating.
The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing.
(And even scarier, its evil twin, selling.)
It seems impossibly hard. It seems like something for “other people.” It seems like they’d need a personality transplant to make it work for them.
And I totally get this, because I used to feel exactly the same way.
I only ever drifted into marketing because I was drawn to writing, and so when someone needed help with a marketing task, they tapped me on the shoulder.
I wasn’t that into marketing (I’m the worst salesperson in the history of the human race), but I was into communication, and hanging out with customers, and answering questions, and making the product work better for them.
It took me an embarrassingly long time to figure out that all that stuff was marketing.
To quote Keanu, Whoa.
Two resources to make it easier
If marketing seems horrible and hard for you, I’ve got two things coming up that I think will make it easier.
The first is a free five-part series on What Makes Marketing Hard. I’m going to be delivering it by email to everyone who’s signed up for my free content class, so if you’re already getting that (or the marketing tool kit), you’ll be in good shape.
If you’re not signed up for it, it’s a pretty great class (if I do say so myself) and I think you’ll get a lot out of it. The main focus is email newsletters, but the information is also very usable for bloggers and other content marketers.
A new Sonia-style marketing course
The second resource will be a brand new marketing course that I’m creating.
I’m still hammering out details, but here’s what I know now:
- It’s going to be CHEAP, but only for the first group of students. You’ll be my beta-testers to refine the course and make it absolutely perfect as time goes on.
- It’s going to get EXPENSIVE later. I’m modeling it on Teaching Sells, which started out at $97 per quarter (when I signed up), and now goes for about $1600, with the price climbing each time the course is released. The price goes up because new content gets added and the format keeps improving, making it ever more valuable. That’s going to be my model here.
- Charter members will get lifetime access at the original CHEAP price, so those of you who are ready to sign up now will get a killer deal.
- It’s going to be a step-by-step blueprint, showing you exactly how to put together a marketing system that works for you and your business.
- It’s going to include a members-only community forum, so you can ask questions, share problems, and get answers from me and from your peers.
- It’s going to focus on marketing that is fun, reasonably easy to implement, and that respects you and your customers. Nothing yukky or creepy, because I hate that stuff as much as you do. I might actually hate it even more than you do.
- It’s called the Remarkable Marketing Blueprint.
What to do next
If you think something like this would be valuable for you, sign up for the free content class and you’ll get all the details. Plus you’ll get the five new lessons I’m putting together on “What Makes Marketing Hard,” and a free lesson or two from the paid course.
Those of you who are already on my lists know that, while I do make an offer every once in awhile, my email lists have tons of great free material and zero high-pressure sales squeezing.
Of course, if you’re not digging it, just unsubscribe. It takes maybe 15 seconds and I won’t mind a bit. (And obviously, I don’t ever share my email list with anyone or use it for any evil purposes. I hate spam with a fiery passion, and I know you do too.)
What makes marketing hard for you?
I’ve got my own list based on the folks I’ve been coaching, teaching, and talking with. But I’d love to hear yours.
What makes marketing hard for you? What is it about marketing you hate, or you think you’d hate if you tried it? What’s scary? Creepy? Just plain intimidating?
Let me know in the comments, and I’ll try to find some answers to make it easier for you.
Flickr Creative Commons image by cpt.spock