Comments on: What Is Marketing, Anyway?

By: Where Are Your Customer Service Blind Spots? | Remarkable Communication

Where Are Your Customer Service Blind Spots? | Remarkable Communication — Thu, 22 Jan 2009 21:38:00 +0000

[...] to anticipate what your customer would like if only she knew about it. Sounds suspiciously like marketing to [...]

By: 7 Things Dumb Small Businesses Do | Remarkable Communication

7 Things Dumb Small Businesses Do | Remarkable Communication — Tue, 28 Oct 2008 19:41:34 +0000

[...] is about relationships and solving problems. Marketing is just communication about those things. If you have a working language center in your brain, you can get good at [...]

By: Does Your Business Have the Support It Needs? | Remarkable Communication

Does Your Business Have the Support It Needs? | Remarkable Communication — Tue, 30 Sep 2008 08:32:12 +0000

[...] you buy my assertion that marketing is the relationship your organization has with customers, support is nothing less than the front line of marketing. Which means it needs to be well-staffed, [...]

By: James Hipkin

James Hipkin — Sat, 12 Apr 2008 08:40:39 +0000

The AMA defines Marketing as follows:

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

My definition is a little shorter but gets at the same ideas:

Marketing facilitates the transfer or sale of goods or services to customers for a profit.

If you have a business you need to think about Marketing. With a high-level understanding of what it is, the tactical implementation will make more sense, and your business will be more successful. Great post.

By: David @ PostcardPerfect

David @ PostcardPerfect — Fri, 11 Apr 2008 17:04:39 +0000

@ Mark – Most people don’t buy the overpriced goods, but enough do. The stations make very little off the gas. One of my vendors used to own a few stations – I quizzed him on the biz last time we had lunch. Interesting stuff.

@ Sonia – I like your definition of marketing, and consequently am not convinced that PR isn’t part of it. It’s a way that a company communicates with customers and prospects, so shouldn’t it be included under the marketing umbrella?

By: Sonia Simone

Sonia Simone — Thu, 10 Apr 2008 21:35:58 +0000

Yeah, QRW, I find a lot of that. “I hate marketing.” “Oh, ok, we won’t do any of that, then, we’ll just work on communication and connection.” Tee hee.

By: QuietRebelWriter

QuietRebelWriter — Thu, 10 Apr 2008 21:28:45 +0000

Nice points. I think freelancers in particular are weirded out by marketing themselves, when it’s really simple – communicating to clients and prospects, and listening (and learning from) the response. Thanks!

By: Mark Krusen

Mark Krusen — Thu, 10 Apr 2008 20:22:23 +0000

I like to study Marketing from the angle of what does that store think I’m thinking. Or even better yet. That gas station owner. Does he really think I’m going to spend $.05 less a gallon for his gas then come in and spend 30 or 40 percent more for milk or bread or beer or whatever.I’m not thinking so.