[...] one of my very favorite spots for a recipe is the email newsletter. More specifically, it’s the email autoresponder, a tool that I now consider essential for every marketing project I work [...]

[...] a rough first draft for your email autoresponder is a next action. Spending 20 minutes brainstorming ideas for cornerstone content (and putting them [...]

[...] With a great autoresponder series, you can write copy which is delivered in a sequence, regardless of when a prospect signs [...]

MailChimp, Constant Contact, iContact, Blue Sky Factory and AWeber are fantastic tools for someone who is only looking for basic email marketing or newsletter management. They do it well and they have many impressive features.

With respect to everything we offer — I admit it can be a bit overwhelming for most marketers. All the features we offer have been in response to exactly what our customers have requested. (Likewise, we’ve also declined a few, so it’s not too crazy.) Users can suggest new ideas on our new ideas portal at http://ideas.infusionsoft.com.

We have been chipping away at the learning curve cliff with a Cat-Loader with our Fusebox. Our Fusebox is a self-service interactive portal where users can watch video tutorials, step-by-step guides, community support and the ability to submit cases privately to our support team. We’ve seen a significant increase in resolutions and customer satisfaction with our implementation. You can check it out at http://help.infusionsoft.com/.

You’ve raised a good point of why our solution is great for people who need email marketing campaigns to intelligently turn off one campaign/follow-up sequence for another. We allow this so businesses could execute multi-threaded email follow-up sequences and minimize the issues around recipients being incorrectly placed in wrong sequences (e.g., customers being placed in prospective sequences).

In addition, we’ve been listening to what customers and prospective have been telling us. Not everyone needs every aspect of the software. We offer three primary editions — Basic, Deluxe and Professional — which relate the number of features, capabilities and price. So far, the response has been very positive and there is still more attractive offers to watch for.

Having all that said, I would argue that our software is very affordable when you fully implement it. We put our money where our mouth is and offer a Double Your Sales Guarantee (http://www.infusionsoft.com/guarantee) for new users so they can be assured that our solution works with the solid advice that we provide.

I appreciate your comments and we’ll take this feedback and continue to grow and improve. Thanks for your insight, we appreciate it.

~Joseph
Community Manager for Infusionsoft
@JoeManna & @Infusionsoft
http://www.infusionblog.com/

Mail Chimp has some rocking features while AWeber is the big gorilla (sorry, couldn’t resist). Those are my only two candidates under consideration. We’ve officially vetoed 1ShoppingCart, GetResponse and just recently BigResponse after using all of them. The last one is an excellent product, but the billing and support issues have been a nightmare. And I don’t believe any free service is even worth considering.

I’m particularly interested in how subscribers can be automatically moved between lists. For instance, click on a lick and the user is removed from List A and added to List B. The idea is to minimize duplicate or unwanted content. Not sure how well either AWeber or Mail Chimp support that kind of interaction.

Perry has recommended AWeber in the past, but recently moved to InfusionSoft because of the complex things it allows. While InfusionSoft is a pretty great application, it’s also really expensive, has a cliff-like setup/learning curve and is completely unnecessary for almost all of us.

Might be worth a separate post, Sonia?

Chriss last blog post..Monthly deliveries committing perjury

[...] answer is to keep delivering compelling messages to our new audience, either using a blog, an email autoresponder, or [...]

[...] About the Author: Sonia Simone is an Associate Editor of Copyblogger and the founder of Remarkable Communication. [...]

[...] About the Author: Sonia Simone is an Associate Editor of Copyblogger and the founder of Remarkable Communication. [...]