Comments on: Objection Blaster #4: Why You?

By: Home Business Success| Work from Home Experts

Home Business Success| Work from Home Experts — Wed, 21 Jul 2010 14:23:04 +0000

[...] customers must find your USP appealing. One technique guaranteed engender customer appeal is for you to focus on the benefit doing [...]

By: David M

David M — Sun, 10 Jan 2010 03:55:44 +0000

Thank you Sonia for more of your insight.

By: David Dittell

David Dittell — Sun, 03 May 2009 22:27:05 +0000

Sonia, Lots of help here. It's so crucial to remember that so often what you're really selling is you. There's not some magic threshold of effort or style you have to cross in order to convert -- there's a certain amount of yourself or, more impersonal, your desires and abilities that have to go into it. You can be the best copywriter in the world, but if you don't understand your customers and what they expect from you, you've got nothing. David Dittells last blog post..Links Supernova!, Pt. 3

By: Sonia Simone

Sonia Simone — Sat, 02 May 2009 02:46:04 +0000

Ugo, glad you were able to make it! Thanks for your thoughts.

By: Ugo onah

Ugo onah — Fri, 01 May 2009 21:09:50 +0000

Nice piece here. I so much appreciate the concept of the ‘one customer’ direct interraction.

That has always been one propelling force to make purchases of online products. If i have always been on the receiving end, why don’t i implement that strategy?

What about making the unique promises, and sitting back to relish the unique cash inflow from passive sales. I love the USP.

Your indeed genius for this piece. Keep it comming.

By: Sonia Simone

Sonia Simone — Fri, 01 May 2009 16:37:23 +0000

Michelle, I think everyone has a hard time with the USP. It’s a pretty intimidating idea–come up with something unique you have to offer among everything else offered in the entire world. Eeep. No wonder we get stuck on it.

By: Michelle - Word Ninja

Michelle - Word Ninja — Thu, 30 Apr 2009 14:36:11 +0000

Wow, I’m totally jonesing for an awesome indie bookstore right now. There’s a used one in Tulsa called Gardner’s, and it’s HUGE. It’s not just books, but comics, DVDs, and VHS as well. Plus there’s a coffee shop on one side and a Mexican restaurant on the other. Nothing like browsing used books with some tea on a rainy day…

The USP is something I’ve always had trouble finding, so I’m grateful for this post. Thanks for the help!

By: John in New Zealand

John in New Zealand — Wed, 29 Apr 2009 09:59:26 +0000

I’m with “Dad” on this. And blogs are best when they are personal, when you’re writing to one person on a subject that you really care about.

At the start it’s just you that cares – at the end you both care.

By: Sonia Simone

Sonia Simone — Tue, 28 Apr 2009 03:58:33 +0000

Yep, I totally agree. You write to one person, no matter how many you eventually publish to.

By: Pages tagged "intimate"

Pages tagged "intimate" — Mon, 27 Apr 2009 22:00:42 +0000

[...] bookmarks tagged intimate Objection Blaster #4: Why You? saved by 5 others grumpygrim bookmarked on 04/27/09 | [...]