Comments on: Objection Blaster Series #3: Dakara Nani? (So What?)

By: Michelle Minch, Moving Mountains Design

Michelle Minch, Moving Mountains Design — Fri, 22 May 2009 17:44:42 +0000

Sonia: Where have you been all my on-line, web site & blog building life? This is great information - I have been trying to find the most effective way to present what I have to offer and I think, with the help of this post, I am much closer. I am a real estate and design problem solver by nature and profession - I just have to let my readers know I can, and how I can, solve their particular problems. Michelle Minch, Moving Mountains Designs last blog post..Los Angeles Home Staging - Staging a Pasadena Rental

By: It’s the End of the World as We Know It (And I Feel Fine) — Copyblogger

It’s the End of the World as We Know It (And I Feel Fine) — Copyblogger — Fri, 22 May 2009 16:19:46 +0000

[...] opening a fine art gallery in Taos because you’ve always wanted to do that. His relentless cry is So What? and How Do You Justify Your [...]

By: Objection Blaster #4: Why You? | Remarkable Communication

Objection Blaster #4: Why You? | Remarkable Communication — Mon, 27 Apr 2009 20:51:25 +0000

[...] we’ve a captured a potential customer’s attention and brought up a problem that they’d like to have solved, we have to answer an important [...]

By: Bookmarks Robot for socail » Blog Archive » Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?

Fri, 07 Nov 2008 15:04:59 +0000

[...] way, your reader doesn’t care about what you’re promoting. Thus, no [...]

By: Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying? | IdealFusion Consulting

Tue, 04 Nov 2008 23:24:29 +0000

[...] way, your reader doesn’t care about what you’re promoting. Thus, no [...]

By: Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying? | Copyblogger

Fri, 31 Oct 2008 14:17:11 +0000

[...] way, your reader doesn’t care about what you’re promoting. Thus, no [...]

By: Daniel Edlen

Daniel Edlen — Thu, 23 Oct 2008 23:18:44 +0000

Market to desire. Very interesting. I like it. Let’s see how it filters into my maketing viewpoints. I’ve got Godin, McLeod, Hurst, Guillebeau and others rattling around in there. Now you. Great stuff. Focussing, motivating. Thank you.

Peace.

Daniel Edlens last blog post..Ambassadors Of Culture, Creation Of Go’d

By: Your small business blog’s organization and design | Natural Marketing in Business

Mon, 29 Sep 2008 17:35:04 +0000

[...] “One of the biggest challenges of Web design is making sure that a new customer immediately grasps that she’s in the right place. You offer what she’s looking for. You solve problems she has. Your customers look like her. And all of this is instantly communicated by your graphics. Which probably means your site looks more like Google and less like MSN, because only robots can assimilate that much information at a glance and glean anything useful from it.” Keep reading… (YML ProStaffer Sonia Simone, of Remarkable communication) [...]

By: J.D. Meier

J.D. Meier — Mon, 29 Sep 2008 05:50:00 +0000

I agree that having a punchy response to pass the “so what?” test is key.

It sounds like the magic formula is WIIFY + pain + benefits over features.

J.D. Meiers last blog post..Label What is Right with Things

By: Your small business blog’s organization and design | Natural Marketing in Businesses

Mon, 29 Sep 2008 05:45:03 +0000