Things to Do Before You Get Famous

Young_violinist

Last year, internationally celebrated violinist Joshua Bell tried an experiment. He took his violin (a Stradivarius built in 1713, worth about $3.5 million) into the Washington, D.C. Metro and played for about 45 minutes.

If you want to get cheap seats to hear Joshua Bell perform, expect to pay at least $100.

So who stopped to listen to him play Bach and Schubert? Nearly no one. Thousands of people marched past, avoiding Bell’s eye so they wouldn’t feel guilty about failing to throw a quarter or two into his case. (He made a little over $32 for the day.)

Music did not soothe the savage breast. Music failed to even register in the savage breast.

(I was fascinated to read about exceptions, like a three-year-old named Evan. Evan knew there was something special going on, and tried to dawdle so he could check it out. But Evan’s mom was in a hurry to get him to daycare and herself on to work and hustled his curious little butt right on past. I don’t blame her, we’ve all been there. As the Washington Post story reported, “The behavior of one demographic remained absolutely consistent. Every single time a child walked past, he or she tried to stop and watch. And every single time, a parent scooted the kid away.”)

Evidence, if we needed it, that kids are smarter than grown-ups about some things.

Context matters more than ability

So what can we learn from this slightly depressing little story?

For one thing, it’s a stark illustration that talent and ability are not enough. The moral of the story is probably not that Joshua Bell is a mediocre violinist.

Remember the famous coffee commercial, where they substituted crummy supermarket instant coffee for the coffee in great restaurants? Of course people loved the crummy coffee. When they ordered it, they expected to pay $5 a cup for it. It was delivered in a delicate china cup. It came after a great meal. It was brought by a snooty waiter.

It’s not that talent and ability don’t matter. They do. But no one can begin to see talent or ability until they’re put into the right frame.

Some people never see past any frame. Not much we can do for them. But for you, we can make sure you’re choosing the frame that sets you off.

Success is a brand

You don’t need mass appeal or millions of customers to be a success. But your definition of success needs to be a keystone of your brand.

You decide what success is, then show the world how magnificently successful you are by that light.

No one is going to notice your amazing talent and elevate you to fame and fortune. You’ve got to create the fame and fortune in your own outlook first. Claim your position.

This stuff takes time to gel. You might have to be patient. But keep your vision of yourself as a success clearly in your mind. Pretend you’re deposed royalty from some forgotten (but elegant) country. Don’t let your crummy apartment or 20-year-old car make you think of yourself in small terms.

Be your own fan club. Other fans will catch up to you eventually.

You can make your own context

Joshua Bell’s story is also a great lesson in the art of finding what you look for. If you expect to hear not-very-good musicians in the subway, even the world’s greatest violinist will sound like nothing special.

Could anything like that be happening in your life now?

We could try to be a little more aware as we move through our days–leave a little room open for the possibility that something extraordinary could happen. Let’s face it, when human beings are involved, there’s always room for the extraordinary.

But beyond that, we could try to expect better out of our lives. We could expect greatness from our work. We could expect passionate fanaticism from our customers. We could expect personal lives and professional lives that nourished and enriched one another, and brought us joy.

Hell, we could start by expecting to get paid what we’re worth. Baby steps.

Choosing a new frame for Remarkable Communication

I’ve decided that, comfortable though this cozy little joint has been for the past year, it’s time for me to move my voice to a frame that’s better suited to it.

Remarkable Communication is going to change some things–to a new domain name and a spiffy new theme. (My profound thanks to Men with Pens for helping me out with this.)

I am very happy and grateful to have found so many readers on this little homegrown blog. I did everything you’re not supposed to do–I used an uncustomized template, didn’t use my own domain name, was too cheap even to spring for the Typepad plan that would have let me use custom style sheets.

It’s always been about the words for me. But I think it’s time for me to get those words into the right frame. Not every reader is as perceptive as you are. I’d like more people to be able to see this blog clearly.

There might be a few bumps and lumps as we get moving, so I hope you’ll bear with me. I’ll keep this Web address going for a few months so my occasional visitors will know where to find me.

And I’ll let you know what I learn along the way, so you can benefit from the boneheaded mistakes I am sure to make.

Read the original Washington Post article about Joshua Bell’s stunt

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The Complete Flake’s Guide to Getting Things Done

Flaky_ape Are you smart and motivated and passionate, and have lots of cool things you’d like to get done, but somehow when it comes to doing them, you just . . . don’t?

Are you great at ideas but lousy at execution? Talk a good game but don’t get any results? Spend a lot of time thinking about where you want to go, but not much time actually moving your ass down the road that would take you there?

You, my friend, are a flake. Congratulations. We are a worldwide force. If we could all get ourselves moving in the same direction, we would change the world. However, that will never happen.

Most of us are creative and smart. We’re often very funny and really pretty charming. We get things quicker than a lot of people do.

What we lack is focus. Everything looks good to us. We want dinner in Paris and a dive trip to Fiji. Most of us care more about experiences than about stuff. But because we don’t take care of the “stuff” aspect of life, we don’t have the experiences we really want to have.

That, and we lack this “drive” thing. We have desire, but we don’t know how to engage drive. The wheels are turning, but the car ain’t going forward.

If you are a flake, you need to learn how to get things done. Getting things done (meeting goals, completing projects, all that irritating junk productive people do) will let you have better experiences.

We live in a world made of stuff, so it gets pretty painful when we blow stuff off. You actually can learn how to get things done. Here’s how.

What Do You Want Out of It?

You’re not going to get a damned thing done until you actually know what you want to get out of it.

I know this is making your eyes roll into the back of your head. You know all about this visualizing your goals business. You may have even forced yourself to write down exactly where you want to be in 5 years, 10 years, and 20 years, with all the little details that will make it real to you.

That’s a good thing to do, but I’m not talking about that. I’m talking about something much more general. (Much flakier, in fact.)

Just know what you want to get out of the thing you’re thinking about doing.

Do you want to do it to make some money? OK, why do you want money? What does that get you?

Sit down with a pen and paper (or a keyboard if you must, but pen and paper do something interesting to your brain’s deep wiring) and answer the question: “What do I want out of this thing?”

You can describe a scenario, or visualize images, or focus on how you’ll feel or what the material facts will be. If you adopt too much of someone else’s formula, it won’t feel real to you. Just answer the question in a way that makes you say, “Oh, yeah. That’s it. That’s actually exactly it.”

Getting Real

Now it’s time for something that the self-helpers don’t usually talk about. I got this from Robert Fritz’s Path of Least Resistance and I have found it to absolutely rock. Fritz calls it the “Pivotal Technique,” which I think is an apt label. If you need to turn yourself around in a major way, this is how you can do it.

Step 1. Get nice and clear about what you want.

Step 2. Get completely, impeccably, bullshit-free clear about where you are now, with respect to that.

That’s it, just those two. Simple but not easy.

Put another way:

Understand exactly what you want. Understand exactly where you are. Notice the difference.

Please note that there is not a follow-up step called “beat yourself to a bloody stump about not being where you want to be.”

If you’re in New York and you want to go to San Francisco, how much good does it do to beat yourself up about what a lame-ass you are not to be in San Francisco? How far west does that actually move you?

Not one millimeter? Hmm, interesting.

Figuring Out What’s Next

All those annoying productivity people will tell you that the next step is to make a map that goes from here to there.

The map has all the steps you’ll need to take. Those steps are probably broken into sub-steps. Along the way, you’ll identify the resources you’ll need to develop and the avenues that are most likely to get you to your goal.

Get real. You are a flake. You are not going to do all that. In fact, just the thought makes you want to go grab an ice cream, doesn’t it?

And here’s another thing. You don’t know the whole map. You’ve probably never been to this place you want to go. So what makes you think you can map it out? You can’t.

The best you can do from where you are now is to get a sense of where “kinda-sorta the right direction” is.

Flakes are flaky because the map seems impossible. Productive people are productive because the map seems real. The flakes are actually right, but fat lot of good that does us. The productivity people follow their imaginary map, and because they’re doing something, they get somewhere.

But there’s a way out.

All you have to do is figure out what’s next. This comes from David Allen’s Getting Things Done, which is a terrific system if you’re mentally ill enough to do all the ritual. (I am, and I love it, but most people aren’t.) But the ritual is mostly optional.

Just get an idea of what one action you should take next that will take you kinda sorta in the right direction.

If you’re going to San Francisco from New York, your next action might be “get on Mapquest to figure out what roads go west out of town.” Or it could be “call Greyhound and see what a ticket will cost me.” Or it might even be “wait until the sun goes down to see where west is.”

Those are all legit. They all set you up to start moving in the right direction.

Your brain might start blaring like a smoke alarm with 2,000 things you need to do next. You can’t do 2,000 things right now. Write down the things you think are at least somewhat important. Then pick just one to do next.

Allen is very smart about this. It has to be the single next thing to take action on. Not “get $900 for an airline ticket,” but “check Craigs List tomorrow morning for temp job” or “send mom a birthday card so I can hit her up for money next week.”

If you can’t do it in 20 minutes, it’s probably not the next action. Find the next action.

Do What You Feel Like

The flake’s superpower is that we are very good at doing what we feel like.

If you figure out your next action to take, and you don’t just get up and do it right away, do the Pivotal Technique again.

Understand what you want, and why you want it. Understand where you are now. Notice the difference.

Then do what you feel like.

Just keep cycling through that. As a flake, your unconscious is very good at protecting you from things you don’t want. If you don’t feel like moving kinda-sorta in the direction of your thing, there’s something about it you don’t want.

A great flake technique is to say something to yourself along the line of:

OK, unconscious mind, gigantic pain in the ass that you are, thanks for keeping me from doing something I don’t want to do. Could you do me one more favor and let me know what about it I don’t like? Thanks.

Ask yourself that question out loud before you go to bed. Maybe write it down on a piece of paper as well. Then forget about it and see what pops into your head the next day.

Once you can see what you don’t like, you’ll figure out a way around it. Flakes are excellent at figuring out ways around things.

Don’t Misplace Your Brilliant Insights

Because, as a flake, you’re more-than-average ruled by your unconscious mind, I can promise you will get useful answers to your questions. Your unconscious mind is actually a lot smarter than your conscious mind is. So you’ve got that going for you.

But, again because you’re a flake, you’ll probably lose track of those answers.

In fact, you’ve come up with terrific answers and lost them again many times already. It’s just how we flakes work.

So set up a flake-friendly way to keep everything. I call mine the compost pile. All the notes and ramblings and scribbles go in there, and eventually some of it composts into something I can use.

Flakes throughout history have used notebooks for this, and they’re not bad, but they’re hard to go back into. It might take hours to find that genius insight you had two years ago that will absolutely solve the nasty problem you’re facing right now.

So I like software. At the moment, I am addicted to the 37 Signals product Backpack. I keep blog post ideas, gardening plans, backups of eBooks I’ve bought, plans for world domination, etc. in there. On my Backpack home page are notes about the very next actions to take on various things I want to get done, and a few bullet points about what I want to focus on right now.

(I try not to focus on any more than four general areas at any one time, or everything immediately grinds to a halt. When I get ideas for projects outside my three or four focus points, I throw ‘em into the compost pile.)

The Plan in 7 Reasonably Painless Steps

  1. When you’ve got something to do, figure out what you really want to get out of it.
  2. Do the pivotal technique. Think about what you want, then get clear about where you are right this minute. Notice the difference.
  3. Figure out the next action.
  4. Do what you feel like.
  5. Rinse, lather, repeat.
  6. Start a compost pile for ideas, notes, plans and insights.
  7. Stick to three or four primary areas of focus.

That’s it. Fellow flakes, what kind of things are you trying to get done now? Making any progress? Let us know in the comments.

Related Reading

  • Rock Your Day. Dave Navarro is not a flake, but he has good ideas about getting past the mental blocks that keep us from being productive.
  • The Alternative Productivity Manifesto. Clay Collins’ take on whether we should be pursuing productivity in the first place, and how we might define that in a healthy way.

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Are You Ready for Your Audition?

meerkats
When I was about 20, through a series of complete flukes, I got a job working as a costume assistant for the U.S. tour of a small Russian ballet company. This was before Glasnost, Russians were exotic creatures in those days. We had the FBI come and ask us questions, it was all very interesting.
I didn’t know anything about dealing with costumes, but my friend K who got me the job did. We were traveling with the ballet company across 21 U.S. cities in 10 weeks. As it turned out, we didn’t have any of the union waivers we needed to actually work on costumes, so mostly we screwed around and chased boys and drank too much.
We did occasionally get a task to do, mostly photocopying or selling t-shirts. Finally, about 17 weeks in, we got the chance to work on a costume.
A red twill tutu needed new hooks and eyes sewn on it. The union wardrobe master ceremoniously gave this task to K, whose chief aim in life was to work on costumes professionally. But K had a pretty hot date, so she foisted it off on me.
“Er,” I said.
I’m actually fairly handy with a needle, if you’re talking about a little light hemming or even some embroidery. But this was a different animal altogether.
“Do it,” said K with a little pissed-off growl.
I figured what the hell. Since I didn’t have a hot date, I did it.

A few things to understand

First of all, there is nothing smellier than a pre-Glasnost ballerina. From the audience you see an ethereal smiling stick insect floating around like gravity didn’t apply to her. From backstage, you realize she’s sweating like a racehorse–and these costumes get cleaned maybe once a quarter.
Plus, these were burly, deodorant-disdaining Soviet ballerinas. It was bad.
Second, those costumes are made out of buckram, which as near as I can tell is canvas stiffened with concrete. I just about needed pliers to get a needle in and out of this thing. There was clearly a smart way to do this–but I didn’t know what that was.
I can still remember what it was like, eight sets of hooks and eyes, and me trying to line these stupid pieces of metal up properly, jamming the needle into my thumb trying to get it to go through the buckram.

I did manage to get all eight attached in a roughly straight line to this stinky red costume, but to tell you the truth, I didn’t do a very pretty job of it.

The punchline

Weeks passed, not much happened. K and I continued to chase boys and drink too much. One of the dancers actually defected, which, looking back on it, was a complete non-event, although we all thought it was very serious and important at the time.
As we were wrapping the tour up, I had a drink with the union wardrobe master, a sweet and funny guy who I liked a lot. We started talking about K’s burning desire to work on costumes professionally.
The wardrobe master snorted. “I don’t think so. I gave her a simple job to do to see how she handled it. She’s a total incompetent. She has no idea what she’s doing.”
I had no idea if it was worse to say nothing or to admit that she’d ditched the job and let me do it. I didn’t say anything, which was probably wrong. But there wasn’t much I could do for her at that point.

The person who could have opened many, many doors to the profession she wanted had given her an audition. Which she failed, because she didn’t show up.

When’s your next audition?

You’re getting more chances than you realize to strut your stuff for someone who could help you.
(I’m convinced that this is how the “Law of Attraction” really works. Great stuff doesn’t show up because you focus on it. You’re just able to suddenly perceive all the great stuff that’s always been right in front of you, because you focus on it. )
You’re distracted by trivia. You’re working on what’s easy because you’re scared to work on what matters.
Maybe you’re afraid of looking dumb, so you don’t show up at all. Maybe you’re watching performers audition on reality TV, instead of getting ready for your own audition.
You have an audition coming. It might be tomorrow. It might be this afternoon. What do you need in order to ace it? More courage? More stubbornness? Just more practice?
What could you do today to get ready?
Flickr Creative Commons image by Andrew_Baron

5 Recipes for Success (and 1 for Tomatoes)

Tomatoes_jacki-dee


By Sonia Simone


Seth Godin did a great post on how to read a business book, in which he pointed out that good business books are 95% motivation and 5% recipes for acting on that motivation. My own struggle with Godin’s books is that I come out of them motivated as hell, but then I lose steam trying to translate the big idea into a recipe I can act on.


In fact, you could probably classify a lot of what I do as writing recipes people can use to act on the motivation they get from brainy strategists like Seth Godin or Tom Peters.


Anyway, here are some terrific recipes for your own professional and communication success. Plus one for when you have not-that-great tomatoes, because hey, we’ve all been there.

  • Cold Calling: Destined for Failure. If you’re doing any cold calling, this great post gives specific suggestions for tactics that will get better results with less pain. It’s also an excellent example of how to do a little seat-of-your-pants marketing through conversation, also known as the anti-elevator-pitch.
  • The Pocket-Sized Guide to Blogging. Skelliewag hasn’t posted much lately, but she’s back with an excellent comprehensive (and succinct) guide to what makes a blog work well. Follow this advice and you will see results in your blog. Nice to see her return!
  • How to Handle Customer Email. Terrific post about the right and wrong way to handle email from your customers. Yes, it’s common sense, except no one is doing it. You could be.
  • If you ever have to present information to anyone, allow me to grab you by the lapels and recommend that you pick up the book Beyond Bullet Points. While you’re waiting for Amazon to deliver it, check out the slide show How to Avoid Death by Powerpoint, which will whet your appetite and get you thinking in the right direction. You don’t have to actually use PowerPoint to use this–it’s a killer recipe for any kind of talk, speech or presentation you might make.
  • While we’re on the topic of PowerPoint, go see James Hipkin’s post about the Thread of Steel. He happens to tie it to PowerPoint, but it’s an important exercise for any communication–an ad, a newsletter article, a blog post.
  • You know how you get tomatoes from the store and they look like they will be amazing, and then they’re . . . not amazing? The charming and witty food writer Casey Ellis has a solution. The Tomato Wars.

Creative Commons Flickr image by jackie-dee