If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one.
The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more remarkable business.
It’s fun and it works and it’s a great model. But it does have a significant downside.