Comments on: Build a better elevator pitch

By: Are You Sure Your Content MarketingStrategy Is a Good Fit? | Remarkable Communication

Tue, 12 Oct 2010 21:49:13 +0000

[...] business owner you know had to throw away some piece of conventional wisdom. They may not have an elevator pitch, or a traditional USP. Their email newsletters might be too long and their sales letters too [...]

By: Paola Devescovi

Paola Devescovi — Tue, 18 May 2010 15:04:14 +0000

Very interesting article. I fully share the feeling of the poor person in the elevator! I hate salespersons myself and I really don’t like to be a pushy one.
Building relationship with your potential customers is the most important thing.

Paola

By: Suzanne

Suzanne — Mon, 17 May 2010 21:50:22 +0000

Great post and I am buying his book today. I have been teaching the elevator pitch idea for years to professionals in consulting. You have provided a new twist and as usual it is a mix of skill, practice, focus, customization, and a bit of magic! Thanks

By: Sonia Simone

Sonia Simone — Fri, 23 May 2008 14:11:05 +0000

Sabine, you might check out the post 115-Page Tutorial on Marketing to Women I think it would make you smile. (It's up to 143 pages now.)

By: Sabine

Sabine — Fri, 23 May 2008 05:24:02 +0000

Great post! Your quote below should be put up in larger-than-life letters:

"...god knows we still love to buy. But we don’t want to be sold."

I'm in the marketing-to-women business and I keep telling my clients: it's not about (insert your brand here) being the centre of attention any more.It's about REALLY caring, about listening, sharing, enabling and empowering your customers.

Women still love to buy, but indeed, we don't want to be sold!

By: MoneyMoose

MoneyMoose — Sat, 20 Oct 2007 14:50:45 +0000

Great article and hilarious too. Very informative and to the point - I especially liked your plug-in format for the pitch. It's challenging putting in all of the features of a new product in a short speech, and that's why this format is most likely used and overdone to death.

By: Senia.com Positive Psychology Coaching

Senia.com Positive Psychology Coaching — Fri, 19 Oct 2007 12:05:52 +0000

Hilarious post. Totally agree. The only people who want to hear your elevator pitch are the people who ask for an elevator pitch!

Thank you. BTW, I had recently bought and started reading the Book Yourself Solid book, and I hadn’t remembered on whose recommendation I had bought it, but it was on your earlier recommendation in an earlier post. Thanks.

Senia

By: lizthefair

lizthefair — Thu, 18 Oct 2007 18:38:58 +0000

This is so great, and in funny ways it's so hard. We all know that **we** hate to be sold to, but we get so attached to our own products, it's hard to imagine that every person we meet might not want to hear about why we think they are so great.

I'm still totally anti-spam, but since I started dipping my toes into marketing, I understand the visceral impulse that leads one down the spammy path.