Comments on: 7 Things Big Dumb Companies Do That You Can’t Afford (Especially Now)

By: Laura Click

Laura Click — Fri, 18 Dec 2009 15:47:35 +0000

Great post! T-Mobile needs to read this after their huge outage last night. I think one of the things that big companies can often be terrible at is crisis communications. T-Mobile’s huge outage last night is a great example. Sure they have a Twitter account, but they barely used it (or any other form of communication) to let frantic and upset customers know what’s going on. When the responded to tweets, it was only to the positive ones. They could have really benefited from engaging with customers last night. But, as you mentioned, big companies have too many systems and processes in the way.

You’re right – it’s easy for small companies to get discouraged about trying to compete with the big guys. However, I think there are so many advantages to small business – more personable, customer-oriented and nimble. Thanks for highlighting these great tips!

By: John Sternal

John Sternal — Mon, 09 Nov 2009 23:09:59 +0000

Thanks for the great info. I’ll be sure to pass this along to my small business audience, many of whom can take a page from this information and apply directly to their operations.

John Sternal
@sternalpr

By: Nicole Sterley

Nicole Sterley — Mon, 03 Aug 2009 12:09:21 +0000

Hi
This is a great post and so true! I have a tri-fold brochure which I made and have printed out on a high quality printer which gives information on what I do and who I am.

After reading your post I think I definitely need to add to this and create the folder you talk about! What a great idea an so much more useful!

Thanks
Nicole

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Mon, 03 Nov 2008 17:55:02 +0000

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By: 7 Things Dumb Small Businesses Do | Remarkable Communication

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Tue, 21 Oct 2008 09:46:57 +0000

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Sun, 19 Oct 2008 21:05:51 +0000

[...] 7 things big dumb companies do that you can’t afford (especially now) some of these inserts can be glossy, four-color jobs. that’s optional. most will be simple black-and-white photocopies. they’ll be organized nicely in your folder, and you’ll include a business card and a personal, handwritten (not a … [...]

By: Moira

Moira — Fri, 17 Oct 2008 14:01:07 +0000

Great post. I wanted to say thank you, since you follow your own advice and give me a place to do it. This is my first time to your blog. I like what I see. (Also, Stumbled you.) I’ll be back!

By: Jon Buscall

Jon Buscall — Fri, 17 Oct 2008 08:19:14 +0000

The point about companies printing zillions of brochures and junking the majority is spot on.
It’s very hard to persuade clients that what they really need is a kit rather than a glossy pat on the back. They look around at what others are doing and go: “We’ve gotta get a brochure out.”

Sometimes it’s about getting customers to understand to need to see the trees, not just the wood.

Jon Buscalls last blog post..Viral Marketing Comes to Stockholm

By: Thomas

Thomas — Fri, 17 Oct 2008 00:16:50 +0000

It’s a shame that big companies do these stupid kinds of things. In all reality, their mistakes get passed down to us, the customers. Sad, sad sad!