Yes, it’s a guest post! My friend and all-around wise dude Charlie Gilkey graciously offered me this guest post as a way to rouse Remarkable Communication gently from its slumber.
This is the second part of the How To Blog Like Shakespeare series from Charlie Gilkey. Check out How To Write For New Readers if you missed Part 1.
Regular readers are familiar with you and your content, so they’re already keyed into how you write and what you’re about. They’re also likely to be your friends, fans, champions, and customers.
The fact that they’re familiar with what you’re up to, though, can also make it more difficult to write for them. They might have already learned some of the stuff you’ve written for your new readers, so the way you write for your new readers won’t provide a lot of value to them. While they may have some favored themes and topics, to keep their attention, you’ll have to provide them something new.