I’m Sonia Simone, and I’m the marketer for people who hate marketing. My superpower is creating better customer relationships with incredibly effective communication.
That, and I make a kickass chocolate cream pie.
My friend Naomi has a great series of interview questions, which I answered this way:
What’s your game? What do you do?
Think of me as a relationship counselor for businesses–both big businesses and small ones. I help them build better relationships with their customers by creating better communication.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I love it and I have one of those creepy knacks. Somewhere along the line I got good at seeing what folks were really good at, and helping them put that into words.
Who are your customers? What kind of people would need or want what you offer?
Folks who hate marketing but don’t want their business to die.
What’s your marketing USP? Why should I buy from you instead of the other losers?
The kind of marketing I do doesn’t require you to choose between your soul and the success of your business. You can have both–in fact, that’s where you find the greatest successes. I can help you with that.
What’s next for you? What’s the big plan?
I’m putting together some products that will help people learn effective, ethical marketing for themselves. Straight info–no sleazy, unethical tricks and no feel-good fluff. My motivation for this has been my notable lack of success in working 48-hour days to keep up with all of the people I want to help.
I’m also Senior Editor for Copyblogger, so if you don’t see me here for a day or two, head on over there.
And if you’re as big a Twitter junkie as I am, you can find me there @soniasimone, where I tweet way, way too much.