I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating. The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing. (And even scarier, its … [Read more...] about What Makes Marketing Hard?
Archives for September 2009
How to Get Any Work Done (When Connecting Is Your Job)
If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one. The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more … [Read more...] about How to Get Any Work Done (When Connecting Is Your Job)