I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating.
The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing.
(And even scarier, its evil twin, selling.)
It seems impossibly hard. It seems like something for “other people.” It seems like they’d need a personality transplant to make it work for them.
And I totally get this, because I used to feel exactly the same way.