This is just a quickie to let you know where the heck I’ve been. I’ve got some nifty post ideas, so you’ll start hearing from me again very soon.
I became a partner in Brian Clark’s wonderful Teaching Sells, which I originally joined as a member in 2007, about 45 seconds after it first opened.
If you don’t know about Teaching Sells, it’s an online course that shows you how to create the next generation of information products. Beyond ebooks and teleseminars, the Teaching Sells model shows you how to create interactive learning environments, so you can teach anything from weight loss to cold-weather koi pond gardening, in a way that lets you serve your customer/learners with much richer, more useful education.
I’ve been helping to expand the original course content and make it even more user-friendly, including creating audio recordings of the original articles, and worksheets to get folks moving through the content and taking action.
It’s fun, fun work, and it’s very time consuming. One of the cool side-effects, though, is that I’m learning the Teaching Sells methods in much more depth. (If you’ve bought an information product yourself and you’re not quite using it, try teaching it to someone else! It’s a fantastic exercise.)
One upside is that this partnership has allowed me to completely transition out of the corporate world. (Translation: I quit my day job.) I can’t even tell you the flood of energy and creativity this has given me. And it’s given me the bandwidth to say yes to a bunch of great client projects, which always gives new perspective.
The downside is what I am not-so-fondly calling “launch strep,” brought on by too many late nights. Everyone in my house got it, so we’ve been a very pleasant bunch to be around. We’ve all taken our meds and seem to be well again, fortunately. Three cheers for modern medicine.
Yanik Silver’s Underground Conference
I’m giving a talk on blogging this weekend (actually it was yesterday, and it was so much fun) to Yanik Silver’s Underground conference.
It’s been a long time since I went to a conference and didn’t see any familiar faces. (The only two I recognized on sight were Perry Belcher, who’s got an amazing story about how he became The Twitter Guy, and Facebook goddess Mari Smith.) This crowd is great, though, and so receptive to learning about how social media and Internet marketing can go hand in hand.
Maybe I’m just a starry-eyed optimist (ok, I definitely am), but I think the Internet Marketing crowd is coming around to the “quality content” point of view. There will always be some who slap together mediocre content to try to seduce the search engines, but the case for genuinely remarkable writing is becoming stronger and clearer. Which just makes me so happy I could giggle.
OK, I can’t let myself ramble on, as I want to get to Yanik’s young entrepreneur’s lunch (as a Tired Old Lady entrepreneur, I suppose my role will be to give advice and encouragement). I just didn’t want to go another day without letting you know how much I miss you guys, and writing for Remarkable Communication. I’ll be back soon, so keep the faith.