I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating. The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing. (And even scarier, its … [Read more...] about What Makes Marketing Hard?
Archives for 2009
How to Get Any Work Done (When Connecting Is Your Job)
If you’re doing any social media marketing at all, you know the drill. It’s all about showing up. Being your authentic self. Showing that you’re a trustworthy human being, making a connection, reaching out one-to-one. The cornerstone idea of this blog is that if you can create more remarkable relationships with your customers, you’ll have a more … [Read more...] about How to Get Any Work Done (When Connecting Is Your Job)
How to Quit Being a Badass
I have a friend who’s creating a business. Actually, I have lots of friends who are creating businesses. And this is a story that reflects many of their journeys. One person inspired this particular story, but her story is the story of many people I know. She got an idea she was passionate about. She collected great advice. She worked out a … [Read more...] about How to Quit Being a Badass
Are You Sure Your Content MarketingStrategy Is a Good Fit?
When I was on vacation a few weeks ago, I went out to dinner with my friend Isabel. She wore a simple dress and a really cute cotton hoodie. Ever since I got home, I’ve been trying to find a hoodie just like it. So far, no luck. Why? … [Read more...] about Are You Sure Your Content MarketingStrategy Is a Good Fit?