By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so fuzzy. I call it Papa Bear because it's the model that makes the most sense for gigantic organizations, but it can also be an important … [Read more...] about The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
Archives for June 2008
The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
By Sonia Simone The Ad Contrarian Bob Hoffman, who can always be counted on to spice things up, wrote a thought-provoking post for Copyblogger last week about the lack of real interactivity for the huge majority of Web users. Bob has long held that the idealistic social media model of a rich, layered conversation replacing traditional … [Read more...] about The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
Why Being A Dork is a Wonderful Thing
I had a ton of fun with the Copyblogger post last week. And just for the remarkable communication readers, here's the line I cut out because it seemed unseemly for Brian's blog: Fake enthusiasm is as easy to spot as a pair of fake DDs, and even less appealing. Unleash Your Inner Dork to Become a Better Copywriter … [Read more...] about Why Being A Dork is a Wonderful Thing