A lot of folks are obsessed with making page one of Google. People who think Twitter is what birds do want to be number one on Google. I have a friend who does marketing for small law firms, some of whom have been known to ask her to get them on page one of Google even though they have no Web site. She is very nice about it. Depending on … [Read more...] about Beyond Google page one–10 ways to maximize your click-through
Archives for October 2007
Hire an incredible director of marketing communication
That would be me. Learn more about customer-based marketing communication and what I have to offer. … [Read more...] about Hire an incredible director of marketing communication
The most powerful lever to get the results you want
There are a lot of tactics to attracting attention on the Internet. You might use pay-per-click advertising, banners, backlinks from trusted sources, a visible presence on social media sites. But attracting attention is only the very first part of the game. Whether you're on the Web or using more traditional media, you don't just want to capture … [Read more...] about The most powerful lever to get the results you want
Trust me, I’m a marketer
The Internet has connected more human beings than any invention in history. Not organized religion, not Communism, not Amway. Does all this connection make us more trusting, loving, and spiritually evolved? How spiritually evolved do you feel deleting your 30th all-herbal Viagra spam of the day? Or that email letting you know how lucky you … [Read more...] about Trust me, I’m a marketer